ExCeL London, UK

ExCeL London, UK

17 Jun - 18 Jun 2026

For further information on exhibiting contact Lucy Findlay-Beale, Event Director.

Hilton Mumbai Int'l Airport, Mumbai, India

Hilton Mumbai Int'l Airport, Mumbai, India

08 Oct - 09 Oct 2026

For further information on exhibiting contact Lucy Findlay-Beale, Event Director

Debate

Debate

DEBATE is proudly sponsored by Speedflex. Our headline stage features only horizon topics; the discussions transcending public and private sector, operator and supplier. This year we explore everything from AI and systems leadership to active aging and the future of fitness education. Future Trends is back - and even better - and we also see the return of Routes to the C-Suite, looking at the career journeys of senior fitness execs. Plus a special - very ‘motivating’ guest to be announced!

Wednesday 17th June 2026

Time Session title
09:45
|
10:15

From leisure to lifeline: A decade of transformation and the future of active health

Speaker

Lucy Findlay-Beale

Event Director

Elevate - Quartz

Lucy Findlay-Beale is Event Director of Elevate and has been part of the event since its launch, playing a key role in its growth and evolution over the past decade.

Before moving into event leadership, Lucy worked within the fitness and leisure sector as an operator, giving her first-hand experience of the challenges and opportunities facing facilities, teams and customers. This operational background, combined with years of working closely with suppliers, operators, governing bodies, educators and healthcare professionals, has given her a unique perspective on the industry's development.

Today, Lucy leads the strategic direction of Elevate, curating content, partnerships and industry engagement that bring together leaders from across the physical activity, fitness and sports therapy sectors. She is a passionate advocate for collaboration and innovation, believing that meaningful progress is achieved when organisations work together to improve health outcomes and create more active communities.

Elevate - Quartz

Speaker

David Stalker

Chair

ukactive

David is a well-established leader within the global physical activity sector and has over 35 years of experience within the industry.

He has previously held the position of CEO at ukactive from 2008 to 2016 and has also served as the Chair of CIMSPA along with other senior executive positions across the sector, including CEO of Myzone, President of EuropeActive and non-executive Director of Alliance Leisure.

David is the Chair of the ukactive Board, where he works to drive and support the growth of the organisation's members through its Vision 2030 strategy.

ukactive

Speaker

Tara Dillon

Chief Executive Officer

CIMSPA

Starting her career as a lifeguard, Tara has worked across a range of organisations and roles, giving her an exceptional knowledge of the skills and workforce needs of the sector. Having gained hands on experience within local authority leisure, various management positions followed along with senior roles at DC Leisure Management and IQL-UK Ltd.

Tara has a passion for the sector which drives her to constantly aim for improvements across the industry. Tara is at the forefront of CIMSPA’s work, delivering initiatives that professionalise and recognise the workforce, and enhance the careers of those working in sport, leisure and active wellbeing.

CIMSPA

Speaker

Lisa Dodd-Mayne

Executive Director of Place and Partnerships

Sport England

Sport England

10:20
|
11:00

The Future of Fitness

Speaker

David Minton

Founder

LeisureDB

Often referred to as the daddy of data David is the founder of LeisureDB which continues to be the single source of truth for the UK fitness industry. Used extensively and quoted by media, finance, operators and suppliers. David travels extensively as a mentor, speaker and educator from Japan, USA, LATAM and Europe.

LeisureDB

Speaker

Baz Moffat

CEO

The Well HQ 

Former Team GB rower Baz Moffat retired from the sport to launch a successful international consulting and coaching business. A prominent voice in the women’s health movement, Baz specialises in the pelvic floor - a pivotal yet vastly under appreciated nucleus in the female body.

Expertise includes:

○ Pelvic floor
○ Prolapse
○ Urinary stress incontinence
○ Being active during the menopause
○ Constipation: bowel and bladder health
○ Being an elite female athlete (but not being trained as a woman)
○ Post-natal women returning to exercise Qualifications

○ BSc Sports Science (First Class) University of Birmingham
○ MSc – Health Related Behaviour Change, University of Bristol
○ Personal Trainer
○ GB Rowing Team, 2005-2008
○ Coached 100s of women around the world to help them in pelvic health
○ Holistic Core Restore Coach, 2016 – 2020

The Well HQ 

Speaker

Luke Carlson

CEO

Discover Strength

Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise. Luke is an internationally recognized speaker on leadership, management, and evidence-based exercise. He is an American College of Sports Medicine Certified Exercise Physiologist, holding a BS and MS in Kinesiology from the University of Minnesota, and is a graduate of the Executive Leadership, Strategy and Innovation program at Stanford University. He received an Honorary PhD from Solent University in Southampton, England. Luke has presented to audiences in a variety of industries in China, Taiwan, Australia, Brazil, and across both Europe and North America. Luke is the current chair and serves on the board of the Health and Fitness Association. He is one of the top-rated Vistage speakers in North America and won the 2022 Vistage Leadership Award.

Discover Strength

Speaker

Dan Aguilera

Owner & Founder

Peripheral

Dan Aguilera is a high-performance business consultant & mentor, international speaker, and multi-business operator with 27 years experience in the fitness industry. Dan is recognised as one of the leading strategic thinkers in the fitness and wellness industry. He has built and scaled multiple 7-figure ventures, consulted for over 1000 gyms worldwide, and transformed the lives and businesses of hundreds of fitness entrepreneurs.

Dan specialises in structured mentoring, financial strategy, product development, system integration, and high-performance team leadership, bringing a rare combination of creativity, operational discipline, and commercial intelligence that enables him to connect with people at every level of an organisation.

He has earned a reputation for designing business models that are not only profitable, but duplicatable, scaleable and sustainable.

Peripheral

11:00
|
11:30

A life’s journey

Speaker

Paul Ferris

CEO and Co-founder

Speedflex

Paul is the CEO and Co-founder of Speedflex. Before entering the leisure industry, Paul spent 18 years working in professional sport. Five as a professional footballer for Newcastle United where he was the club’s youngest ever scorer in 1982. After injury ended his playing career he returned to Newcastle United in 1993 and enjoyed a highly successful career as the club’s Physiotherapist. He left professional football and in 2007 was called the bar. After qualifying as a barrister he once again returned to Newcastle United as the Head of Sports Medicine as part of Alan Shearer's management team.

Paul is also a bestselling and multi-award winning author of two memoirs. The Boy on the Shed (2018), and The Magic in the Tin (2022).

Speedflex

11:30
|
12:05

The next decade of movement as medicine: What will it take?

Speaker

Dr Davina Deniszczyc

Charity and Medical Director

Nuffield Health

Dr Davina Deniszczyc joined Nuffield Health as London Clinical Lead GP in 2010. During her time with organisation, Davina has worked as Professional Head of Physicians, Wellbeing Medical Director, Charity and Market Development Director and most recently Charity and Medical Director. Having graduated from the University of Manchester in 2003, Davina trained as a GP and in 2007 she gained membership to the Royal College of General Practitioners.

During her time as a GP, Davina worked in the NHS then went onto set up independent Wellness Clinics within some of her GP surgeries. Now in her role, Davina is responsible for developing activities focused on improving health and wellbeing right across the spectrum from prevention through to cure, providing significant and measurable health and wellbeing benefits to more people. Davina also continues her work as a GP once a week.

Nuffield Health

Speaker

Natasha Jones

President Faculty Sport and Exercise Medicine

Faculty of Sport and Exercise Medicine

Natasha Jones is the president of the Faculty of Sport and Exercise Medicine(FSEM(UK)) and clinical director of Moving Medicine. She is a consultant in Sport and Exercise Medicine at Oxford University Hospitals NHS foundation Trust.

Natasha has led FSEM(UK)'s work in exercise medicine for many years. She has led the moving medicine and Active Hospital initiative. In addition she collaboratively leads the Physical Activity Clinical Champions Programme. She is currently involved with partners including Nuffield Health Charity working on multiple initiatives aimed at moving towards a patient centred, de-medicalised, approach to physical activity for people living with long term conditions.

Faculty of Sport and Exercise Medicine

Speaker

Tim Cable

Director of the Institute of Sport

Manchester Metropolitan University

Tim completed his PhD in Exercise, Ageing and Thermoregulation at the University of Western Australia and went on to establish a career in academic leadership at Liverpool John Moores University, where he built a world-leading team of sport and exercise scientist. After a sojourn leading an integrated sports science programme in a high-performance institute in the Qatar, Tim return to the UK as Head of the School of Sport, Exercise and Rehabilitation Sciences at the University of Birmingham and more latterly the Director of the Institute of Sport at Manchester Metropolitan University.

The Institute of Sport conducts cross-cutting interdisciplinary research to enhance performance and improve health outcomes of the population. Tim leads the Manchester Metropolitan University-Nuffield Health partnership which is bringing new direction to the use of movement in patients with long-term conditions.

During his career he has published widely in sport, exercise and health sciences with over 230 papers at an H-index of 76. He has successfully mentored 50 PhD candidates and procured more than £10m of research income. In recognition of this impact, he has served as President of the European College of Sport Science.

Manchester Metropolitan University

Speaker

Tara Dillon

Chief Executive Officer

CIMSPA

Starting her career as a lifeguard, Tara has worked across a range of organisations and roles, giving her an exceptional knowledge of the skills and workforce needs of the sector. Having gained hands on experience within local authority leisure, various management positions followed along with senior roles at DC Leisure Management and IQL-UK Ltd.

Tara has a passion for the sector which drives her to constantly aim for improvements across the industry. Tara is at the forefront of CIMSPA’s work, delivering initiatives that professionalise and recognise the workforce, and enhance the careers of those working in sport, leisure and active wellbeing.

CIMSPA

12:10
|
12:30

Mr Motivator takes on Elevate…

Speaker

Mr Motivator

12:35
|
13:10

The Next Decade: Transforming Fitness Education for a Changing World

Speaker

Jenny Patrickson

JP Consulting

Jenny brings over 35 years of experience in physical activity and education, having led the development and growth of specialist health and fitness awarding organisations, including her most recent role as MD of Active IQ over the last 12 years. With a deep understanding of regulatory frameworks, she has also worked across education provider and operator environments, and she is committed to supporting individuals as they enter and progress through the sector. Over the past three decades, Jenny has witnessed—and helped shape—the evolution of fitness education from traditional instructor training to a more comprehensive, evidence informed and wellbeing focused ecosystem. Her passion for lifelong learning continues to drive her mission to equip physical activity professionals with the skills needed to meaningfully enhance the health and wellbeing of individuals and communities. Internationally, Jenny has played a pivotal role in shaping accreditation and quality assurance standards for organisations including the European Health and Fitness Association (now Europe Active), the Register of Exercise Professionals (REPs) Ireland, and the International Confederation of Registers of Exercise Professionals (ICREPs). Jenny now runs her own consultancy business, JP Consulting, which provides strategic advisory services for training providers, employers, sector stakeholders and awarding organisations.

JP Consulting

Speaker

Dan Rees

CEO

EMD UK

Dan began his career as an instructor and has since held senior leadership and advisory roles across some of the UK’s leading education, awarding and community provision providers.

Dan has extensive expertise in the fitness sector including education, training, regulatory development and public health. He is recognised for his passion for scaling organisations, building commercial success, and championing equal access to physical activity. Dan consults nationally and internationally, supporting the sector through strategic development and initiatives that improve the opportunities for both professionals and communities.

EMD UK

Speaker

Ollie Bell

Managing Director

Create PT

Create PT

Speaker

Mark Bagnall

Curriculum Manager

FutureFit

Mark is a seasoned curriculum and training specialist in the world of active leisure and fitness education, with over two decades of experience. Since stepping into his current role as Curriculum Manager, he’s been the driving force behind upgrading vocational fitness programmes into high-quality, industry-leading offerings. Working closely with awarding bodies and sector partners, he’s not just met standards, he’s helped raise them.

Mark is far from a behind-the-scenes operator. He has played a key role in achieving excellent Ofsted outcomes and has a real knack for making learning both impactful and enjoyable. Just as importantly, he stays actively involved on the front line, teaching classes, working with personal training clients, and delivering strength and conditioning.

At heart, he’s all about helping others grow, integrating new innovations, building strong teams, and keeping the world of fitness education lively, practical, and motivating.

FutureFit

Speaker

Steph Heath

National Fitness Products and Training Manager

Everyone Active

Stephanie has loved sport and exercise from a young age and played multiple sports over the years. In 2003 she qualified as a sports coach specialising in field athletics, football and classical dance. In 2005 she moved into PT and group exercise

She ran coaching and PT training business in the UK, Egypt and the USA before returning to the UK in 2009 to work in the private gym sector, taking a variety of roles for LA Fitness. During this time, she focused on education development, colleague training pathways and member journey experience.

In 2013 Stephanie worked on the development of boutique fitness spaces and programming at LA Fitness and within independent companies.

She started working at Everyone Active in 2017 where she has been leading on training and development for fitness colleagues and product design. More recently she has been developing a new wellbeing product You+ which focuses on the behaviours of wellbeing.

Stephanie is passionate about making change and influencing other fitness professionals to reach their potential and to deliver excellent products and service.

Everyone Active

13:15
|
13:50

Life lessons: Conversations about gender equity in sport and fitness

Speaker

Sarah Bellew

Head of Communications and Fundraising

Women in Sport

Sarah Bellew is Head of Communications and Engagement at Women in Sport, where she leads the organisation’s strategy to shift culture, influence policy and grow support by shining a light on gender inequality in sport.

An award-winning journalist with 20 years’ experience, Sarah specialises in turning research and evidence into powerful public narratives that drive debate and action. She leads integrated communications, partnerships and income strategies that strengthen both the charity’s influence and sustainability.

Under her leadership, Women in Sport has delivered bold, agenda-setting campaigns including Mini Allies and Black Girls and Sport: A Breakup Story, sparking national conversation, securing widespread media coverage and building cross-sector partnerships to address systemic barriers facing women and girls.

As an masters athlete, Sarah currently represents England in Touch rugby and has won two European gold medals and two World Cup bronze medals. She also serves as a Non-Executive Director at England Touch.

Women in Sport

Speaker

Brian Moore

former England rugby international and Trustee

Women in Sport

A former England rugby union player, Brian won 64 England caps between 1987 and 1995. He is also a renowned sports commentator. Brian is passionate about furthering the development of sport for women and girls and is the vice chair of the charity Women in Sport. Brian is also a trained solicitor and has a MSc in Psychology from Westminster University.

Women in Sport

Speaker

Rowell Gordon

Development Manager – Public Leisure

Sport England

Rowell is an accomplished professional with over 15 years of experience across public health, leisure, economics, and elite sport spanning three countries. He has successfully led strategic relationships, operational contracts, frameworks, and capital projects alongside local authorities, leisure operators, and national stakeholders.

Combining elite athletic experience with academic training in economics, Rowell offers a unique lens on policy and programme development. His approach is both data-driven and outcomes-focused, ensuring strategies are grounded in evidence and aligned with broader health and societal objectives.

He possesses a deep understanding of social care, health protection, and the wider determinants of health, including socioeconomic, environmental, and cultural factors. His expertise in high-performance sport further enhances his ability to position physical activity as a powerful tool for improving population health and tackling inequality.

Throughout his career, Rowell has demonstrated a consistent ability to navigate complex systems, develop meaningful cross-sector partnerships, and drive impactful change. His work reflects a strong commitment to reducing disparities and improving lives through collaborative, insight-led solutions.

Sport England

Speaker

Belinda Steward

Managing Director Leisure, Health and Wellbeing

Places Leisure

Belinda’s journey with Places Leisure began in 2024, adding a new dimension to our collective expertise.

With extensive experience and leadership acumen, Belinda has made her mark in hospitality and customer-focused service delivery organisations. Belinda’s integrity, ethical decision making, and strong values means she enjoys uniting people and believes in inspiring a service culture which puts our customers at the heart of everything we do.

Outside of work, Belinda and her husband prioritise an active and healthy lifestyle, with a passion for walking and running. Belinda also has a passion for singing and is a member of her local choir.

For Belinda, a healthy community means fostering environments where individuals can thrive physically, mentally, emotionally, and socially.

Places Leisure

13:55
|
14:30

Generation Active – what role do commercial gyms have to play in youth fitness?

Speaker

Craig Jones

Director

Junior Adventures Group / High Five Consultancy / SACA (School Aged Childcare Association)

Craig has over 30 years’ experience working with children and young people in the education, sport, health & fitness and childcare industries. Craig is a high energy professional, with a passion for providing high quality, engaging experiences that are sustainable solutions to childcare and increasing children and young people’s physical activity levels.

Craig has experience across the UK and in Europe, including the sale of his previous organisation Fit For Sport, and leading with five successful mergers & acquisitions in the UK and Ireland; along with implementing Children/Family strategies across 6 countries (Italy, Belgium, Germany, Australia, Poland, UK), including; product development, financial/operating models, training, H&S, Compliance and full stakeholder engagement from Board level to Government engagement.

Currently a shareholder and board member of Junior Adventures Group, the largest provider of out of school activities for children globally.

Craig is an advisor for the Department of Education specific to the Universal Breakfast Club and supports ukactive; instrumental in developing the strategy ‘The Next Generation’ and the Guidance for CYP in Gyms & Group Exercise.
Craig founded SACA (School Aged Childcare Association)- a national membership association dedicated to representing medium to large private, voluntary and independent (PVI) providers of out-of-school activities.

Junior Adventures Group / High Five Consultancy / SACA (School Aged Childcare Association)

Speaker

Lauren Connis

Head of Health and Wellbeing

Oldham Active

Lauren is a passionate advocate for getting young people moving and making sure they feel seen, heard, and included in the world of health and fitness. As Head of Health and Wellbeing with over 10 years of experience in the Wellbeing and Leisure sectors, she brings a unique blend of strategic insight and genuine care for community wellbeing.

Her work goes beyond gym refurbishments and business development, though she’s led many successful projects in those areas. What drives Lauren is the opportunity to reshape how we design fitness spaces and programs to truly engage young people, meet them where they are, and spark a lifelong love of movement. She’s developed a wide range of innovative class concepts with youth at the heart, rooted in the belief that healthy habits start early, and that access, fun, and belonging are key.

Lauren is committed to reducing health inequalities and believes every young person deserves access to safe, supportive, and inspiring spaces to be active, regardless of their background or circumstance. Her approach centres inclusion, and she’s currently focused on adapting a referral program to include GLP-1 support while also reaching underserved communities through initiatives like NHS Health Checks, wellbeing seminars, and post-menopausal heart health programs.

When Lauren speaks on panels, she brings not just expertise but a deep passion for creating a more inclusive, energetic, and youth-friendly fitness culture. Her goal is to help reimagine what physical activity looks like for young people today and ensure they have every opportunity to move, thrive, and feel part of something bigger.

Oldham Active

Speaker

Michelle Dand

Head of Products & Programming

David Lloyd

Michelle Dand (Bletso) is Head of Product & Programming at David Lloyd Leisure, where she leads the future direction of the group’s end-to-end product portfolio across the UK and Europe. Michelle is responsible for shaping product vision and innovation across Group Exercise & Programming, Gym & Sports Products, and Family Experiences, ensuring David Lloyd remains meaningfully ahead in a dynamic, premium market.

With over 33 years’ experience in the fitness and leisure industry, Michelle combines deep operational expertise with strategic, insight-led product leadership. Her role focuses on defining where the business goes next from horizon-scanning, emerging trends and behaviours, to designing emotionally resonant, commercially powerful experiences that integrate physical and digital journeys seamlessly across club, app, and platform.

David Lloyd

Speaker

Justine Davies

Inspires and supports youth activity

Les Mills International BORN TO MOVE

Justine Davies is a global leader in youth fitness at Les Mills, where she leads the BORN TO MOVE™ programme—supporting both partner and non-partner organisations to implement innovative, scalable delivery models that inspire young people to lead fun, active lives.

Working across global markets, Justine champions a diverse ecosystem of delivery—from adopt-a-school programmes and community outreach to the development of young leaders, and impactful collaborations spanning digital platform providers through to charities. Her work is grounded in one core belief: the young person is the “why” behind everything we do—driven further through her deep involvement in Les Mills’ impact strategy, ensuring measurable, meaningful change in how young people experience movement and wellbeing.

A passionate advocate for sector alignment, Justine actively supports UKACTIVE in embedding its guidance on safely including children and young people (aged 2 to 16) in gym and group exercise environments—helping operators adopt age-appropriate access, supervision, safeguarding, staff training, and inclusive practices. She also works with global markets to interpret and localise these frameworks, ensuring programmes are delivered safely, effectively, and in line with national physical activity recommendations while meeting the needs of local communities, and meet the needs of our young people!

Known for her “what if” mindset, Justine challenges the status quo—refusing to accept “this won’t work here.” She brings a tenacious, can-do attitude and an unwavering belief that, while the challenge of getting young people active is huge, it is absolutely worth the fight—and she won’t give up. A natural collaborator, she believes there is no single solution and refuses to be a gatekeeper to progress.

Above all, Justine is a fierce champion for young people—ensuring their voice, experience, and wellbeing remain front and centre.

Les Mills International BORN TO MOVE

14:35
|
15:10

Obesity medications – quick fix or gateway to health? - FUTURE FIT session

Speaker

Mark Bagnall

Curriculum Manager

FutureFit

Mark is a seasoned curriculum and training specialist in the world of active leisure and fitness education, with over two decades of experience. Since stepping into his current role as Curriculum Manager, he’s been the driving force behind upgrading vocational fitness programmes into high-quality, industry-leading offerings. Working closely with awarding bodies and sector partners, he’s not just met standards, he’s helped raise them.

Mark is far from a behind-the-scenes operator. He has played a key role in achieving excellent Ofsted outcomes and has a real knack for making learning both impactful and enjoyable. Just as importantly, he stays actively involved on the front line, teaching classes, working with personal training clients, and delivering strength and conditioning.

At heart, he’s all about helping others grow, integrating new innovations, building strong teams, and keeping the world of fitness education lively, practical, and motivating.

FutureFit

Speaker

Dr Hussain Al-Zubaidi

RCGP Lifestyle & Physical Activity Lead

RCGP, parkrun, Future Fit

Dr Hussain Al-Zubaidi is a GP with an extended role in lifestyle medicine, personal trainer and health coach. He is a team GB long distance triathlete. Movement, community, and nutrition are three cornerstones of his personal and professional life. He has a varied portfolio career across several sectors. These include being parkrun's health partnerships lead, Royal College of GPs lifestyle and physical activity lead, Leamington NHS personalised care lead, as well as a SWIM England clinical advisor and a senior board member for Sport in Mind. He runs a pioneering NHS based lifestyle clinic and fitness club helping to educate and support patients to eat better, move more and connect with their community. He has a strong focus on weight management, health span and social prescribing. He is a well-respected educator delivering numerous talks and lectures to audiences both professional and public including regular TV and radio appearances including over 80 appearances on Channel 4, BBC & ITV including This Morning, GMB and BBC news. He has over 20 medical journal publications.

RCGP, parkrun, Future Fit

15:15
|
15:50

Routes to the C-Suite – exploring a decade of leadership evolution

Speaker

Lawrence Everest

CEO

Love Recruitment

Lawrence co-founded Love Recruitment in 2015 and Love Childcare Recruitment in 2021 and is the CEO of both. Lawrence is a specialist in recruitment and loves bringing great candidates and great businesses together. Lawrence's key focus is providing the vision for the company and the growth.

Lawrence’s background is in the fitness industry, working within a start-up called Solutions Health and Fitness before moving to Esporta for many years. After working within recruitment for nearly 5 years, Lawrence launched Love with Abhi Lakhina.

Towards the end of 2022, Lawrence also launched and hosts the Love Your Career Podcast, designed to help candidates with their careers and businesses learn recruitment tips from industry professionals telling their stories. Lawrence is also passionate about climate change and businesses doing more to support these causes. We plant trees with every placement we make, it is called Share The Love. Lawrence also sits on UK Active’s Supplier Council after being elected this year.

Love Recruitment

Speaker

Marc Diaper

CEO

Fitness First

With 25 years industry experience Marc has worked his way from Personal Trainer and Sports Therapist to his current position as CEO of Fitness First where he leads business strategy with a major focus on people, brand and marketing.

Prior to Fitness First, Marc spent 15 years at London’s disruptive fitness brand, Gymbox, where he held positions of Sales and Marketing Director, Managing Director and CEO. He successfully lead the sale of the business in November 2024.

Marc has an entrepreneurial drive and believes all businesses must focus on brand standards and consistency whilst continually evolving their offering to stay relevant.

He has a real passion for team progression and development and currently employs over 350 with an additional 600 personal trainers and group fitness instructors working on a freelance basis.

Fitness First

Speaker

Kevin Yates

CEO

Lift Brands

CEO EMEA at Lift Brands, leading the growth and performance of the Snap Fitness network across Europe, the Middle East and Africa. Founder of TRIB3 and winner of the Great British Entrepreneur of the Year Award.

Over the past 30 years, I have built, scaled and transformed businesses across fitness, leisure and marketing, launching more than 550 locations and creating brands that deliver sustainable growth for franchisees, investors and shareholders.

My passion is helping people and businesses unlock exponential potential through leadership, innovation, franchising and operational excellence. I believe great businesses are built by great people, strong cultures and a relentless focus on customer experience.

Lift Brands

Speaker

Belinda Steward

Managing Director Leisure, Health and Wellbeing

Places Leisure

Belinda’s journey with Places Leisure began in 2024, adding a new dimension to our collective expertise.

With extensive experience and leadership acumen, Belinda has made her mark in hospitality and customer-focused service delivery organisations. Belinda’s integrity, ethical decision making, and strong values means she enjoys uniting people and believes in inspiring a service culture which puts our customers at the heart of everything we do.

Outside of work, Belinda and her husband prioritise an active and healthy lifestyle, with a passion for walking and running. Belinda also has a passion for singing and is a member of her local choir.

For Belinda, a healthy community means fostering environments where individuals can thrive physically, mentally, emotionally, and socially.

Places Leisure

Speaker

Mark Braithwaite

CEO

Kore

A high performing Board Executive with extensive experience across the leisure and wellbeing industry, dealing with complex contractual relationships in both the public and private sectors. 20+ years of experience impacting positive organisational outcomes through change management, project delivery and developing high performing teams.

More recently, embarked on a change management programme reviewing digital systems and customer touch points across the organisation with the aim of simplifying the customer journey and making our wide range of services easily accessible.

Kore

15:55
|
16:40

Moving Communities Live! What the data tells us — and where it's taking us next

Speaker

Julie Allen

MD

Active Insight

Julie Allen or Jules as most know her, is driven and dedicated to improving the customer experience. With 20 years’ industry experience in both operations and as a supplier, Jules passion for creating meaningful and memorable experiences that lead to healthier and happier communities is at the heart of everything she does.

Prior to joining Active Insight as Business Development Director, Jules started her career as a receptionist before progressing in various roles including Sales and Marketing before moving onto Front of House and Customer Service Manager. With a desire to support a range of operators develop and drive their customer experience strategy, Jules joined TRP (now Fitronics). This combined experience of operations and consultancy has shaped Jules’ approach and commitment to sharing insight and customer experience knowledge to drive change within the industry. A Spin and Zumba instructor – you’ll find Jules in a group exercise studio somewhere!

Active Insight

Speaker

Jack Shakespeare

Director of Strategic Projects

4Global

Jack has over 17 years of experience in the sports industry and currently serves as 4GLOBAL’s Director of Strategic Projects. In this role, he leads a team of Senior Consultants, Project Delivery Managers, and Data Analysts, ensuring the successful delivery of multiple complex and high-value projects. Jack brings extensive senior and executive leadership experience within the sport, physical activity, and health sectors, with a proven ability to operate effectively at all organisational levels.

At 4GLOBAL, Jack has been instrumental in driving projects such as The Moving Communities project with Sport England. His leadership in this project has fostered innovation and emphasised the importance of knowledge sharing across the sector. The initiative has significantly contributed to enhancing the fitness and health sector by providing more frequent opportunities for physical activity and highlighting underserved communities and areas that require investment.

Before joining 4GLOBAL, Jack was the Director of Research, Policy, and Communications at ukactive. During his tenure, he led the delivery of strategic research and insights that influenced sector policies and delivered tangible positive changes. His role also involved maintaining strong relationships with key stakeholders across both central and local government.

Jack's expertise in strategic leadership, project management, and policy development, combined with his passion for the sports and health sectors, positions him as a valuable asset across initiatives. His commitment to driving innovation and improving sector outcomes is reflected in the successful projects he has led and the strong relationships he has built throughout his career.

4Global

Speaker

Sarah Roberts

Strategic Active Wellbeing & Partnerships Leader

Active Wirral

Sarah Robertson is a strategic leader with over 20 years’ experience delivering transformational change across sport, leisure, health, local government and communities.

Currently Active Wellbeing & Partnership Manager at Active Wirral, Sarah leads large-scale programmes that improve health outcomes, reduce inequalities and create stronger, more active communities. She is responsible for strategic partnerships, commercial development, place-based working and service transformation, working across local government, health systems, education, voluntary sector organisations and national governing bodies.

Sarah is recognised for her ability to bring people together around a shared vision, translating complex challenges into practical action and measurable impact. Her expertise spans system leadership, organisational development, stakeholder engagement, behavioural change, community activation and strategic planning.

Prior to local government, Sarah held leadership roles within national sports organisations and major international events, including Basketball England and the London 2012 Olympic and Paralympic Games. She has led award-winning marketing, communications and engagement initiatives throughout her career.

A qualified Executive Coach, She is passionate about creating environments where individuals, organisations and communities can thrive, and is particularly interested in the role of sport, physical activity and movement in driving social change. Outside of work she is an active tennis coach and has been for 25 years.

Active Wirral

Speaker

Dave Simmonds

Active Partnerships Officer

Active Wirral

Dave currently works as an Active Partnerships Officer within the Active Wirral Wellbeing Team, providing strategic leadership across a diverse portfolio to increase participation in sport, physical activity, and health and wellbeing across the borough. He works closely with national partners to align local delivery with wider strategic priorities, embedding place-based work to ensure activity reflects the needs and priorities of local communities. With over 40 years’ experience at Wirral Council, Dave has progressed through senior leadership roles across Leisure and Sports Development, bringing extensive and successful expertise to the sector.

After taking a sabbatical to travel around the world between 1992 and 1993, Dave returned to the sector while completing a BSc and MSc in Sport Science. He has since built over 28 years’ experience in sport, physical activity, and health and wellbeing development, driving the strategic growth of community-based provision, sports development programmes, and participation opportunities.

Dave provides strategic leadership across stakeholder engagement, partnership development, and programme delivery. He has been instrumental in shaping and continuing to influence national initiatives, including Sport England’s Moving Communities programme, working with partners such as Sport England, 4Global, Active Net, and Sheffield Hallam University to strengthen insight and inform strategic delivery.

Dave also leads strategic collaboration with the University of Liverpool, applying spatial data and predictive modelling to target interventions and enhance decision-making.

Dave is committed to reducing inactivity and improving health and wellbeing outcomes through inclusive and sustainable approaches.

Active Wirral

Speaker

Tina Pilkington

Place Relationship Manager

Sport England

Tina spent 25 years of her career within Local Authority Sports Development before joining the Place Team at Sport England. She has since spent the past 8 years working with Place Partners across Merseyside, Lancashire and Cumbria to support the development of place-based systemic work in tackling inequalities and increasing physical activity.

Tina works with a range of local and national partners, building collaborative relationships that connect, challenge, reflect, and learn. Her work and that of Place Partnerships contribute towards tackling inactivity and stubborn inequalities in local communities and to the successful delivery of Sport England’s strategy, Uniting the Movement.

Sport England

16:45
|
17:15

Lights, Cameron, Action: A Fresh Perspective from the ukactive helm

Speaker

David Stalker

Chair

ukactive

David is a well-established leader within the global physical activity sector and has over 35 years of experience within the industry.

He has previously held the position of CEO at ukactive from 2008 to 2016 and has also served as the Chair of CIMSPA along with other senior executive positions across the sector, including CEO of Myzone, President of EuropeActive and non-executive Director of Alliance Leisure.

David is the Chair of the ukactive Board, where he works to drive and support the growth of the organisation's members through its Vision 2030 strategy.

ukactive

Speaker

Cameron Saunders

Cameron is a senior leader with more than 20 years’ experience running complex, high-profile organisations across entertainment, media and public-interest sectors. He was previously Managing Director of 20th Century Fox UK, where he built a high-performance culture and led the organisation’s commercial growth. He also served on the Board of Cinema First, the UK’s trade body for the film industry, where he played a lead role aligning rival cinema operators and film studios around shared priorities, convening senior leaders through structured roundtables, and translating discussion into tangible outcomes.

Throughout his career, Cameron has built influential brands, mobilised audiences and forged commercially strong partnerships in high-profile environments. He was Group Strategy Director for renowned advertising agency, Engine, and has held senior positions at Sky, Paramount, Showmax Africa and Channel 4. Alongside his commercial career, Cameron served as Chair of The Film & TV Charity, where he led industry-wide action on mental health and wellbeing — commissioning landmark research into workforce mental health, building cross-industry coalitions around shared standards, and demonstrating that a diverse sector can come together to be a powerful force for the wellbeing of the people it employs.

Cameron is an avid runner and advocate for physical activity, having been inspired to start running when he was working on the re-release Chariots of Fire as part of the London 2012 celebrations. He has since become an endurance runner, helping to raise over £200,000 for charity and building a community of followers on Instagram.

Thursday 18th June 2026

Time Session title
10:00
|
10:35

Tool, Teammate or Threat? Trusting AI in a Human-First Sector

Speaker

Melinda Nicci

Founder and CEO

Bella AI, ukactive Board member

Melinda Nicci is a board-level leader, behavioural scientist and founder working at the intersection of AI, digital health and human performance. Melinda brings governance-level thinking to one of the most pressing strategic questions facing the sector: how AI should be adopted responsibly, ethically and with people at the centre.

Melinda's work is grounded in behavioural science and applied across AI strategy, digital health and leadership — advising organisations on where technology adds genuine value and where human judgement must remain sovereign. She is the founder of Baby2Body, Bella Ai and Mbody and a non-executive director and advisor to businesses navigating innovation at pace.

A recognised thought leader in UK tech and wellness, she writes on AI, leadership and human performance in her Substack, Unstoppable.

Bella AI, ukactive Board member

Speaker

Adam Rhodes

Founder & CEO

Create PT

As CEO of Create, a digital-first fitness education provider, Adam has led the company to educate over 1,000 fitness professionals in the past 12 months, with plans to more than double that number year on year.


His recent focus has been on improving efficiency while elevating learner experience and outcomes through intelligent automation. By embedding AI tools across the learning journey and back-of-house systems, Create has reduced administrative burden and enabled its team to focus on higher-value support rather than repetitive tasks.

Recognising that training providers often struggle to support learners beyond graduation, Adam co-founded Raize — an AI-powered matching platform for personal trainers and gym operators. Built in response to high trainer attrition and growing operator demand, Raize uses AI to match the right trainers to the right roles, increasing transparency at the outset and helping to reduce churn across the industry.

Create PT

Speaker

Tiffeny Gould

Consulting Director

Leisure Labs

Tiffeny Gould is a seasoned business consultant with over 20 years of experience in the health, fitness and leisure sector, specialising in digital transformation strategy and delivery. Tiff works with organisations to identify business challenges, define strategic priorities and implement tailored solutions that drive customer engagement, operational efficiency and commercial growth.

She has supported a wide range of clients, from global operators to suppliers, helping them navigate complex digital landscapes, optimise processes and successfully adopt emerging technologies. Prior to her current role as Consulting Director at LeisureLabs, Tiff built a strong consulting practice, delivering digital transformation across customer experience, systems integration and data-driven strategy projects.

Tiff is recognised for her collaborative approach, deep industry knowledge and ability to translate technical insights into practical business outcomes. She is passionate about helping organisations thrive in an increasingly digital and competitive marketplace.

Leisure Labs

Speaker

Jesse Shanahan

VOR/ Another Round

VOR/ Another Round

Speaker

Suzanne Gabb

Chief Operating Officer

Good Boost

Suzanne Gabb is an influential leader in the sport, health, and leisure sectors, with over two decades of experience delivering innovation and impact across public, private, and not-for-profit environments. As Chief Operating Officer at Good Boost, Suzanne leads commercial strategy, partnerships, and operational delivery—focusing on tech-enabled solutions that improve community health, accessibility, and inclusion.

A champion of digital transformation, Suzanne is at the forefront of integrating AI-powered rehabilitation and mobile-first platforms into leisure and health services. Her work helps organisations scale their impact while supporting individuals of all abilities to move more and feel better.

Prior to Good Boost, Suzanne held senior leadership roles, including at Parkwood Leisure, where she tripled youth participation in swimming across 50 sites and led the development of grassroots initiatives tailored to community needs. She has also played a key role in shaping national policy and innovation through her involvement on industry boards, National Governing Bodies, and as a Trustee for the Royal Life Saving Society.

Suzanne brings a unique blend of strategic thinking, operational know-how, and a deep commitment to equity and impact. She is passionate about creating healthier, more inclusive communities through collaboration, innovation, and sustainable change.

Good Boost

10:40
|
11:20

Pick your lane: does the fitness sector have an image problem? - FUTURE FIT session

Speaker

Paul Swainson

Education Project Specialist

Future

Paul brings more than two decades of experience to his role at Future Fit, as a personal trainer, PT manager, consultant and educator. He has run a successful PT business and worked for some of the leading brands in the fitness industry. Paul now works on projects across the Future Fit Group, blending his background in psychology and behaviour change with learning design skills to develop bespoke training solutions for fitness, health and wellness professionals. Paul is also a writer and presenter and uses these platforms to campaign for improvement of training standards across the industry.

Future

Speaker

Julie Allen

MD

Active Insight

Julie Allen or Jules as most know her, is driven and dedicated to improving the customer experience. With 20 years’ industry experience in both operations and as a supplier, Jules passion for creating meaningful and memorable experiences that lead to healthier and happier communities is at the heart of everything she does.

Prior to joining Active Insight as Business Development Director, Jules started her career as a receptionist before progressing in various roles including Sales and Marketing before moving onto Front of House and Customer Service Manager. With a desire to support a range of operators develop and drive their customer experience strategy, Jules joined TRP (now Fitronics). This combined experience of operations and consultancy has shaped Jules’ approach and commitment to sharing insight and customer experience knowledge to drive change within the industry. A Spin and Zumba instructor – you’ll find Jules in a group exercise studio somewhere!

Active Insight

Speaker

Marina Logacheva

Disability Sports Lead

MATTA

Marina is an advisor on disability inclusion in sport and marketing. She works with advertising agencies, brands, sports organisations, and fitness operators to create more authentic, accessible, and commercially relevant approaches to disability inclusion.

With more than 15 years of marketing experience and lived experience as a disability sport athlete, Marina became a leading advocate for inclusive sport and disability representation following a spinal cord injury in 2020.

Her current projects include delivering disability sport and inclusion work at MATTA, conducting global research into inclusive fitness environments through The Churchill Fellowship, and supporting the sports charity Regain.

Marina’s work includes marketing strategy and execution, inclusive communications workshops, keynote speaking, thought leadership content, and accessibility audits for gyms and sports venues.

More information: disabilityinsport.com

MATTA

Speaker

Sarah Le Brocq

Director

All about Obesity

Sarah Le Brocq is the Founder and Director of All About Obesity, a not-for-profit obesity organisation that launched in 2022. All About Obesity strives to be the leading obesity organisation for advancing obesity research, supporting and driving public education, a trusted resource for people living with obesity, healthcare professionals and policymakers and a support platform for people living with obesity.

Sarah has a unique skillset of living with obesity, a background in science, 16 years’ experience of working in the pharmaceutical industry, alongside the NHS and 6 years’ experience of being in the charity sector.

Sarah is known as a Thought Leader in the Obesity space, has a wide network of relationships with key obesity stakeholders. She is also well known in the media and is regularly called upon to give her thoughts and expertise around current Obesity affairs.

She sits on the strategic council for the All Party Parliamentary Group on Obesity, a stakeholder in NHSE’s new National Obesity Audit, a lay member on the NICE Weight Management Committee, the Digital weight management technologies for specialist weight management services and a representative on the OHA Healthy Weight Strategy, lived experience group.

She has also co-authored a number of published academic papers in scientific journals.

All about Obesity

11:25
|
12:05

Recruitment in fitness: looking back, moving forward – how do we build the workforce of the future?

Speaker

Lawrence Everest

CEO

Love Recruitment

Lawrence co-founded Love Recruitment in 2015 and Love Childcare Recruitment in 2021 and is the CEO of both. Lawrence is a specialist in recruitment and loves bringing great candidates and great businesses together.

Lawrence's key focus is providing the vision for the company and the growth. Since the launch of Love Recruitment as a fitness specialist recruitment agency, we have since grown into wider leisure, suppliers, public sector and boutique fitness, in addition to the fantastic childcare focused, Love Childcare Recruitment.

Towards the end of 2022, Lawrence also launched and hosts the Love Your Career Podcast, designed to help candidates interview better and businesses learn recruitment tips from industry professionals telling their stories. Have a listen!

In 2025, Love Recruitment launched Love Fitness Jobs and Love Recruitment International.

Lawrence is also passionate about climate change and businesses doing more to support these causes. Love plant trees with every placement made, and the program is called called Share The Love.

Love Recruitment

Speaker

Andrew Meechan

Head of Talent Acquisition

Third Space

Third Space

Speaker

Lou Anderton

PureGym

PureGym

Speaker

Peta Young

People Director

Oxygen Activeplay

Peta Young has spent almost three decades working in the people space, initially specialising in L&D, before moving in to more senior HR generalist roles, and for the last three years as People Director with Oxygen Activeplay. With experience in Retail, Leisure and Hospitality, Peta has worked in fast-paced privately owned and PE backed businesses.

In her role as Senior L&D Manager at The Entertainer, she supported the UK growth from 15-150 stores, as well as the acquisition of The Early Learning Centre brand, and the global franchising of these brands.

Peta is also the employer representative on the Board Governor’s for Captiva Learning, an apprenticeship provider and has held this post, advising on standards, governance and private sector needs for the last four years.

Peta keep active by walking her puppy, pilates and walking advantures on UK and world-wide city breaks

Oxygen Activeplay

Speaker

Jennagh Delaney

Senior Talent Acquisition & ER Manage

The Gym Group

The Gym Group

12:10
|
12:50

Owning our professional identity – celebrating the core fitness workforce

Speaker

Tara Dillon

Chief Executive Officer

CIMSPA

Starting her career as a lifeguard, Tara has worked across a range of organisations and roles, giving her an exceptional knowledge of the skills and workforce needs of the sector. Having gained hands on experience within local authority leisure, various management positions followed along with senior roles at DC Leisure Management and IQL-UK Ltd.

Tara has a passion for the sector which drives her to constantly aim for improvements across the industry. Tara is at the forefront of CIMSPA’s work, delivering initiatives that professionalise and recognise the workforce, and enhance the careers of those working in sport, leisure and active wellbeing.

CIMSPA

Speaker

Ryan Palmer

COO

Access Training - YAwards

Ryan is Chief Operating Officer at Access Training, where he leads strategic direction, business development, and operational performance across the organisation's education and skills delivery. Since stepping into the COO role in January 2026, he has focused on sustainable growth, sharper collaboration across the executive team, and consistently strong outcomes for learners and employers.

He brings two decades of experience in the health and fitness sector, including more than five years in director and executive leadership positions. Over that time, Ryan has built deep expertise in workforce development, strategic partnerships, and commercial growth — sitting at the intersection of physical activity and the education and training sector that supplies its talent.

At Elevate, Ryan offers a practitioner-led view of how training providers, employers, and the wider sector can work together to professionalise the workforce, widen access, and meet the demands of a rapidly changing labour market. He is a vocal advocate for clearer career pathways into the industry and for raising the standard of qualifications that underpin them — ensuring individuals gain the skills, confidence, and credentials needed to thrive in modern health and fitness careers.

Access Training - YAwards

Speaker

Natasha Jones

President Faculty Sport and Exercise Medicine

Faculty of Sport and Exercise Medicine

Natasha Jones is the president of the Faculty of Sport and Exercise Medicine(FSEM(UK)) and clinical director of Moving Medicine. She is a consultant in Sport and Exercise Medicine at Oxford University Hospitals NHS foundation Trust.

Natasha has led FSEM(UK)'s work in exercise medicine for many years. She has led the moving medicine and Active Hospital initiative. In addition she collaboratively leads the Physical Activity Clinical Champions Programme. She is currently involved with partners including Nuffield Health Charity working on multiple initiatives aimed at moving towards a patient centred, de-medicalised, approach to physical activity for people living with long term conditions.

Faculty of Sport and Exercise Medicine

12:55
|
13:20

The Importance of Strength Training for Older Adults

Speaker

Dr Ashley Gluchowski

Clinical Exercise Physiologist

University of Salford

Dr. Ashley Gluchowski is a clinical exercise physiologist and University Fellow at the University of Salford. She specialises in strength training for health in middle-aged and older adults. She is passionate about bringing the gap between research and practice, translating strength science into actionable community-based messaging, programming, resources, and services that promote life-long behaviour change.

University of Salford

Speaker

Ben Ward

Strategic Sector Development Manager

Innerva

Ben Ward is the Strategic Sector Development Manager at Innerva, leading international growth and strategic partnerships for power-assisted exercise solutions supporting active ageing, rehabilitation, and long-term health. His work focuses on scaling commercially sustainable models that improve health outcomes and expand access to inclusive physical activity across global markets.

With over a decade of experience in the health & fitness sector, Ben specialises in international distribution, market development, and strategic partnerships. He is involved in shaping initiatives at the intersection of fitness and healthcare, including work aligned with NHS-backed programmes and new approaches to preventative health and rehabilitation.

He brings a strategic perspective on the evolving role of the fitness industry as a core pillar of public health, with a focus on demographic change, rising healthcare demand, and more inclusive, outcome-driven wellbeing solutions.

Innerva

Speaker

Keith Smith

Trainer/ Tutor

klslimited

Accomplished Freelance Trainer/ Tutor to the fitness industry-LOVE my job

Passionate about the exerciser experience. Skilled in the creation & delivery of staff learning & development workshops (CPD). Involved in qualification delivery, assessing & quality assurance since 1997. Experienced in supporting, Colleges, Training Providers, Operators & Equipment Manufacturers.

Speaker/ presenter-when absolutely, undoubtedly, & unequivocally, no-one else is available.

klslimited

Speaker

Georgie Poole

Senior Head of Marketing Events & Engagement

ukactive

Georgie has led ukactive’s events and marketing teams for over 5 years and has recently supported the launch and delivery of ukactive’s consumer engagement work, to develop the sector’s understanding of consumer expectations, barriers, behaviours, and trends to support ukactive’s Vision 2030. Georgie has extensive experience in event delivery and consumer experience, having previously working at Goodwood Estate delivering major events and other experience-based projects. Leading on the marketing and promotional aspects of all ukactive’s work, Georgie has worked with various organisations to elevate ukactive’s work and partner brands to maximise these partnerships and demonstrate the value that our sector does. Georgie also leads on National Fitness Day connecting our sector to the consumer and driving the awareness and value of being active, year on year driving increased engagement and impact.

ukactive

13:25
|
14:05

Mental health in motion: Breaking down barriers to physical activity for people with mental health conditions

Speaker

Marianne Boyle

Director of Membership and Sector Development

ukactive

Marianne is the Director of Membership & Sector Development at ukactive, the UK’s leading non-profit organisation dedicated to improving the health of the nation through the power of physical activity. With a deep passion for collaboration and innovation, Marianne leads strategic engagement with ukactive’s diverse membership base, spanning public, private, and third-sector organisations across the physical activity landscape.

Drawing on over a decade of experience in local authority leisure, public health and major infrastructure and by driving stakeholder relations, sector growth, and policy engagement, Marianne has played a central role in advancing ukactive’s mission to create a healthier, more active society. Her leadership has been instrumental in supporting sector-wide initiatives, driving member value, and championing inclusivity, sustainability, and sector growth.

ukactive

Speaker

Sam Perks

Physical Activity Operations Manager

MIND

Sam manages Mind’s Sport England system partnership and funding. He is responsible for projects helping the sport and physical activity sector to support people with mental health problems in physical activity. This includes programmes focused on supporting the mental health of young people, people from marginalised communities and sport sector workforce. Sam also leads Mind’s work to embed mental health across the sport sector, through developing training, collaborating with partners, and influencing key policy.

MIND

Speaker

Charlotte Braithwaite

Psychotherapist & Coach

Be Conscious Consulting Ltd

Charlotte is an award-winning psychotherapist, educator and speaker whose work sits at the intersection of psychology, consciousness and human performance. With a clinical background spanning both mental health and the fitness industry, she brings a rare dual lens to the conversation about why people struggle to engage - and stay engaged - with physical activity.

Charlotte's work centres on Psychological Longevity™: the idea that sustaining wellbeing over time requires us to understand how our inner psychological world directly shapes our biology, behaviour and capacity for change. She works with organisations including the BBC, NHS and Tesco Bank, helping leaders and teams build the psychological conditions that make lasting behavioural change possible.

For Charlotte, the gap between knowing physical activity helps and actually doing it is rarely about information. It's about identity, safety, shame and the stories we carry. Bridging the brain and the body and creating environments where the whole person feels seen is not a nice-to-have - it's the missing piece.

She brings to this panel the psychology behind engagement, retention and what it truly means to make physical activity accessible for people living with, or without, mental health conditions

Be Conscious Consulting Ltd

Speaker

Liam Baker

Founder & Managing Director

Together We Lift

Liam Baker is the founder and Managing Director of Together We Lift, a not-for-profit movement using strength training to start honest conversations around mental health.

After experiencing his own mental health crisis in 2021, Liam found that opening up, getting support and rebuilding his confidence through fitness changed the direction of his life. What started as one community lifting event in 2022 has grown into Together We Lift, a national series of inclusive strength-based events designed to help people talk, connect and realise they are not alone.

Through Together We Lift, Liam brings people together around one simple message: when the weight feels too heavy to carry alone, we lift together. His events use accessible strength challenges, including Tandem deadlift, to demonstrate the power of Communication & Trust.

Liam has raised over £18,000 for mental health support through these events and continues to work closely with localised mental health charities.

Together We Lift

Speaker

Phil Brownlie

Head of Public Affairs

Swim England

Philip is Senior Head of Public Affairs for Swim England, the National Governing Body for Swimming, Para Swimming, Diving, Water Polo and Artistic Swimming.

Philip has over 15 years experience in public policy, public affairs and campaigns. After working in parliament for a number of years for MPs, Philip has experience of influencing government for a large health charity with a specific focus on local government and a leading disability charity.

Since 2019 he has led the Public Affairs work of Swim England, campaigning on issues such as funding for pools, school swimming and water quality issues.

Swim England

14:10
|
14:50

Are gyms playgrounds for grown-ups? Reclaiming play, building physical literacy, and the gym as the new social hub

Speaker

Craig Jones

Director

Junior Adventures Group / High Five Consultancy / SACA (School Aged Childcare Association)

Craig has over 30 years’ experience working with children and young people in the education, sport, health & fitness and childcare industries. Craig is a high energy professional, with a passion for providing high quality, engaging experiences that are sustainable solutions to childcare and increasing children and young people’s physical activity levels.

Craig has experience across the UK and in Europe, including the sale of his previous organisation Fit For Sport, and leading with five successful mergers & acquisitions in the UK and Ireland; along with implementing Children/Family strategies across 6 countries (Italy, Belgium, Germany, Australia, Poland, UK), including; product development, financial/operating models, training, H&S, Compliance and full stakeholder engagement from Board level to Government engagement.

Currently a shareholder and board member of Junior Adventures Group, the largest provider of out of school activities for children globally.

Craig is an advisor for the Department of Education specific to the Universal Breakfast Club and supports ukactive; instrumental in developing the strategy ‘The Next Generation’ and the Guidance for CYP in Gyms & Group Exercise.
Craig founded SACA (School Aged Childcare Association)- a national membership association dedicated to representing medium to large private, voluntary and independent (PVI) providers of out-of-school activities.

Junior Adventures Group / High Five Consultancy / SACA (School Aged Childcare Association)

Speaker

Dan Edwardes

Founder

Parkour Generations

Dan works at the intersection of movement, learning, and human capability. For over twenty years, his work has explored how people develop real-world competence in complex and uncertain environments, using parkour not as performance, but as a form of embodied education.

He is the founder and CEO of Parkour Generations, an international organisation dedicated to responsible movement practice, coaching, and long-term physical development. Through this work, he has played a central role in establishing parkour as a legitimate educational discipline grounded in pedagogy rather than trend.

Dan was a founding figure in Parkour UK, the world’s first national governing body for the activity, and founded the A.D.A.P.T qualification pathway, now the international standard for parkour coach education, alongside accredited programmes for schools, fitness professionals, and health settings. Each year, these programmes support thousands of coaches and educators worldwide.

Alongside education, he has worked extensively across film, television, and live projects, and has contributed to conferences, publications, and research-led discussions on movement, risk, fear, and expertise.

His current focus is long-term human development: how people build judgement, resilience, and durable capability through meaningful contact with the real world.

Parkour Generations

Speaker

Justine Davies

Inspires and supports youth activity

Les Mills International BORN TO MOVE

Justine Davies is a global leader in youth fitness at Les Mills, where she leads the BORN TO MOVE™ programme—supporting both partner and non-partner organisations to implement innovative, scalable delivery models that inspire young people to lead fun, active lives.

Working across global markets, Justine champions a diverse ecosystem of delivery—from adopt-a-school programmes and community outreach to the development of young leaders, and impactful collaborations spanning digital platform providers through to charities. Her work is grounded in one core belief: the young person is the “why” behind everything we do—driven further through her deep involvement in Les Mills’ impact strategy, ensuring measurable, meaningful change in how young people experience movement and wellbeing.

A passionate advocate for sector alignment, Justine actively supports UKACTIVE in embedding its guidance on safely including children and young people (aged 2 to 16) in gym and group exercise environments—helping operators adopt age-appropriate access, supervision, safeguarding, staff training, and inclusive practices. She also works with global markets to interpret and localise these frameworks, ensuring programmes are delivered safely, effectively, and in line with national physical activity recommendations while meeting the needs of local communities, and meet the needs of our young people!

Known for her “what if” mindset, Justine challenges the status quo—refusing to accept “this won’t work here.” She brings a tenacious, can-do attitude and an unwavering belief that, while the challenge of getting young people active is huge, it is absolutely worth the fight—and she won’t give up. A natural collaborator, she believes there is no single solution and refuses to be a gatekeeper to progress.

Above all, Justine is a fierce champion for young people—ensuring their voice, experience, and wellbeing remain front and centre.

Les Mills International BORN TO MOVE

Speaker

Chris Sharman

Managing Director

Kidztivity

Chris builds children’s and families’ engagement experiences that are commercially strong, operationally deliverable, and genuinely meaningful for kids. His work sits at the intersection of engagement strategy, product/programme design and scaled delivery... turning big ideas into connected ecosystems that teams can execute consistently across sites, markets and partners.

Over the past 15+ years he's grown Kidztivity into a specialist training, consultancy and product/programme development business supporting the children and young people (CYP) sector. He's supported 10,000+ coaches/instructors, helped implement standards and programmes across 1,000+ venues/facilities, and partnered with 100+ brands across sport, leisure, education and entertainment.

He's known for building the systems that protect quality at scale: clear standards, practical toolkits, training pathways, governance rhythms and feedback loops... balancing creativity with safety, feasibility and commercial outcomes. He's partnered with organisations including Disney, David Lloyd, Virgin Active, Thomas Cook, Challenger Sports and LazyTown, and is a regular speaker on topics including tech-enhanced play and child-centric experience design.

Kidztivity

14:55
|
15:35

Systems and place-based leadership: how should we lead future fitness?

Speaker

Stuart Armstrong

Director of Sport

Future Coach

Stuart has worked in senior leadership roles in sport for the past 20 years. He has held positions at England Golf, England Rugby, UK Coaching and Sport England. Stuart was responsible for creating and implementing 3 national strategies for coaching and workforce development, ‘Coaching in an Active Nation: The Coaching Plan for England’ and ‘Working in an Active Nation: The Professional Workforce Strategy for England’ and ‘Uniting the Workforce’ – The Blueprint for Coaching and Workforce Development in England.


Stuart has been working as a consultant supporting sports organisations with modernising and professionalising their workforce. He joined the Future Fit Group in 2025 as Director of Sport and is the Managing Director of Future Coach.

Future Coach

Speaker

Pinky Ghadiali

CEO - Conflict and high performance consultant

Mindset by Pinky and Netwomen

Pinky Ghadiali is an internationally recognised leadership and conflict resolution coach, specialising in helping gym and leisure operators transform communication, culture, and team performance. With over a decade of experience and a proven success rate exceeding 90%, she works with leaders and teams to build confidence, manage conflict effectively, and create psychologically safe workplaces where people thrive. As the founder of Mindset by Pinky and Netwomen, she blends conflict resolution coaching with mindset and performance tools to strengthen collaboration, reduce staff turnover, and enhance member experiences. Her practical, results-driven approach empowers organisations to turn workplace tension into trust, clarity, and sustainable business growth.

Pinky shares actionable insights on how leaders can communicate with calm, courage, and impact, unlocking stronger teams and healthier business cultures across the fitness industry.

Mindset by Pinky and Netwomen

Speaker

Hayley Lever

CEO

Greater Manchester Moving

For 30 years, Hayley has played a leadership role in physical activity, sport, policy, and community development, currently as CEO of GM Moving. She is a committed community volunteer and charity trustee and supports several advisory boards and communities of practice and learning.

Hayley has always believed in the power of an active life for health, happiness, friendship, and community. She is a passionate advocate of this agenda in her culture change, system change, behaviour change work in Greater Manchester and beyond. She supports, works with, and learns from colleagues across England, and through the Global Community of Practice on whole systems approaches to inactivity and inequalities, which she founded in 2023.

Hayley’s role involves leading for change and shifting culture and systems across the whole devolved and integrated system in Greater Manchester, including health, local government, voluntary, community, faith and social enterprise sectors.

Hayley has developed her understanding of working in complex systems from a community perspective and a strategic one. She is convinced that a whole system approach to supporting active lives is the only way we will succeed in designing moving back into everyday life and addressing health inequalities.

Hayley is known for leading with integrity, humility and curiosity and for her open approach to learning, supporting and connecting others. She does this through her writing, podcasts, hosting and facilitating of spaces for people to connect and build relationships, so that they can do great work together.

She recognises that working in complexity is challenging, and practices what she preaches as she disconnects, unwinds, and make sense of the work, whilst walking, swimming, running in the Peak District where she lives. She believes that we do our best work when we are physically and mentally well and we create the culture and conditions for our teams and colleagues to thrive.

Greater Manchester Moving

Speaker

Mark Lawrie

Chief Executive

StreetGames

With a background in education and local authority sports development, Mark originally joined StreetGames in its infancy in January 2008, managing the national Young Volunteers programme.

In 2011 Mark became the founding Chief Executive of the new, independent County Sports Partnership, Get Berkshire Active, where he worked on the legacy of London 2012 across the county.

Having returned to StreetGames as Deputy Chief Executive in May 2013, when the organisation secured £20 million to deliver 1,000 neighbourhood Doorstep Sport Clubs in England, Mark subsequently took on the role of Acting Chief Executive in October 2019 and was appointed as the permanent Chief Executive in December 2020. Mark received an OBE for services to charity and education in the New Year’s Honours List in 2025.

Mark is passionate about the power of sport and physical activity to impact upon the lives and aspirations of young people from disadvantaged backgrounds.

StreetGames

Speaker

Lisa West

Head of Policy

Women in Sport

Lisa West is Head of Policy, Partnerships and Public Affairs at Women in Sport and is a passionate advocate for gender equality. Lisa has worked within Local Authorities, NGBs and as a consultant, leading change across the sport and leisure sector.

Her 18 years in the sector enable a deep understanding of the system and how it needs to change to enable women and girls to thrive as participants, volunteers, professionals and as leaders. Lisa believes whole heartedly in the power that sport and physical activity has to improve lives. Lisa is also a School Governor at her children’s primary school.

Women in Sport

All Enquiries

 

For all enquiries please contact us at: info@elevatearena.com