This session explores how recruitment in the fitness sector has been transformed over the past decade and what the future holds for building tomorrow's workforce. The professionalisation of fitness careers, evolving candidate expectations and the impact of AI and technology, mean more sophisticated and strategic recruitment practices. We'll examine the expectation gap between what Gen Z and Gen Alpha want from their careers and what the industry currently offers, while questioning whether traditional employment models still work when everyone wants to be an influencer or their own boss. The panel will consider:
- what roles fitness operators will recruit for in the future
- whether hybrid roles can work in fitness
- strategies for attracting and retaining the next generation
This is an essential session for anyone looking to solve recruitment challenges, understand generational work patterns, or gain practical insight into what both candidates and employers need to succeed in the evolving fitness landscape.
Love Recruitment
| Lawrence co-founded Love Recruitment in 2015 and Love Childcare Recruitment in 2021 and is the CEO of both. Lawrence is a specialist in recruitment and loves bringing great candidates and great businesses together. Lawrence's key focus is providing the vision for the company and the growth. Since the launch of Love Recruitment as a fitness specialist recruitment agency, we have since grown into wider leisure, suppliers, public sector and boutique fitness, in addition to the fantastic childcare focused, Love Childcare Recruitment. Towards the end of 2022, Lawrence also launched and hosts the Love Your Career Podcast, designed to help candidates interview better and businesses learn recruitment tips from industry professionals telling their stories. Have a listen! In 2025, Love Recruitment launched Love Fitness Jobs and Love Recruitment International. Lawrence is also passionate about climate change and businesses doing more to support these causes. Love plant trees with every placement made, and the program is called called Share The Love. |
Third Space
PureGym
Oxygen Activeplay
Peta Young has spent almost three decades working in the people space, initially specialising in L&D, before moving in to more senior HR generalist roles, and for the last three years as People Director with Oxygen Activeplay. With experience in Retail, Leisure and Hospitality, Peta has worked in fast-paced privately owned and PE backed businesses.
In her role as Senior L&D Manager at The Entertainer, she supported the UK growth from 15-150 stores, as well as the acquisition of The Early Learning Centre brand, and the global franchising of these brands.
Peta is also the employer representative on the Board Governor’s for Captiva Learning, an apprenticeship provider and has held this post, advising on standards, governance and private sector needs for the last four years.
Peta keep active by walking her puppy, pilates and walking advantures on UK and world-wide city breaks
The Gym Group
