In this exclusive fireside conversation, David Stalker sits down with newly appointed CEO Cameron to discuss the future direction of ukactive and the evolving role of the physical activity sector in shaping a healthier, more active nation.
Together, they will reflect on the opportunities and challenges facing the industry — from growth, innovation, and inclusion to the increasing recognition of physical activity as a critical pillar of public health and prevention. The session will explore Cameron’s vision for ukactive, the priorities that will define the organisation’s next chapter, and how the sector can work collaboratively to drive meaningful impact across communities, healthcare, and government policy.
Combining David’s longstanding industry perspective with Cameron’s fresh leadership outlook, this conversation will provide delegates with insight into the future ambitions of ukactive, the changing landscape of the sector, and the collective action needed to unlock greater participation and long-term societal change.
ukactive
David is a well-established leader within the global physical activity sector and has over 35 years of experience within the industry.
He has previously held the position of CEO at ukactive from 2008 to 2016 and has also served as the Chair of CIMSPA along with other senior executive positions across the sector, including CEO of Myzone, President of EuropeActive and non-executive Director of Alliance Leisure.
David is the Chair of the ukactive Board, where he works to drive and support the growth of the organisation's members through its Vision 2030 strategy.
ukactive
Cameron is a senior leader with more than 20 years’ experience running complex, high-profile organisations across entertainment, media and public-interest sectors. He was previously Managing Director of 20th Century Fox UK, where he built a high-performance culture and led the organisation’s commercial growth. He also served on the Board of Cinema First, the UK’s trade body for the film industry, where he played a lead role aligning rival cinema operators and film studios around shared priorities, convening senior leaders through structured roundtables, and translating discussion into tangible outcomes.
Throughout his career, Cameron has built influential brands, mobilised audiences and forged commercially strong partnerships in high-profile environments. He was Group Strategy Director for renowned advertising agency, Engine, and has held senior positions at Sky, Paramount, Showmax Africa and Channel 4. Alongside his commercial career, Cameron served as Chair of The Film & TV Charity, where he led industry-wide action on mental health and wellbeing — commissioning landmark research into workforce mental health, building cross-industry coalitions around shared standards, and demonstrating that a diverse sector can come together to be a powerful force for the wellbeing of the people it employs.
Cameron is an avid runner and advocate for physical activity, having been inspired to start running when he was working on the re-release Chariots of Fire as part of the London 2012 celebrations. He has since become an endurance runner, helping to raise over £200,000 for charity and building a community of followers on Instagram.
