Will Watt is a lifelong sport volunteer and founded King’s College Old Boys F.C. in 1998 and in 2012 founded The Swimmer, a cold water swimrun across London which has featured in national press. Will studied law but then worked in publishing for as Publisher of Viz comic. At Viz Will published the Top 10 best selling hardback dictionary of swearing - the ‘Profanisaurus’.At Join In, a London 2012 volunteering legacy charity, Will was responsible for developing the campaign and website that recruited over 100,000 volunteers a year into sport from 2013 to 2015. Will conceived and developed the #BigThankYou campaign with BBC Sports Personality of the Year (trending globally on Twitter in 2014 and 2015). Will also developed Join In’s research into the economic value of sports volunteering in the UK which has become a case study in Lord Gus O’Donnell’s ‘What Works Wellbeing’ centre. This was followed up with leading behavioural science research on how to recruit and retain volunteers in collaboration with Simetrica and Daniel Fujiwara.Since 2017 Will has run Jump and has worked on the wellbeing value of parks for Fields In Trust, the social and economic value of Football, National Citizen Service. Alongside work on the motivations, barriers of volunteering for St John Ambulance, Sport England, National Trust, Cancer Research Uk and BT.
