| Guy is a recognised expert in member retention and behaviour change for the fitness industry. Since founding GGFit in 2008, he has helped hundreds of clubs, from independents to global chains, to improve retention by designing systems that support real-world members, not just fitness enthusiasts. He is the founder of the HealthSeeker movement, which helps clubs engage people who want better health but don’t identify as “gym people.” Guy combines data, systems thinking, and psychology to turn complex retention challenges into clear, actionable strategies. Guy is a regular industry speaker, host of the YourDreamGym podcast, co-founder of The Collective, and author of Stick Around (4.9 stars on Amazon). |
