How do you move?

Thursday 16th June 13:05 - 13:45

Activating the Nation

A holistic approach to lifestyle management is becoming a key theme in our sector, but we have to be careful not to let our bread and butter become just a side dish. While nutrition, stress management, sleep and recovery are all important for health and wellbeing, physical activity is still a fundamental cornerstone.

Yet the way we conceptualise and deliver activity is crucial to ensuring it has the impact we want. Is it all about the gym? What if you don’t like ‘sport’? Does walking provide enough inspiration and motivation to be a sustainable solution?

In this interactive session we’ll explore myriad ways to make movement inclusive, using the collective wisdom in the room to spark new ideas that could engage more people.

And we’ll look at the options that could prompt the holy grail of responses from participants: “I love it because it’s not really exercise is it?”

Chaired by Paul Swainson.


Paul Swainson

Research and Development Manager

Future Fit

Paul brings over 15 years’ experience to his role at Future Fit, as a personal trainer, PT manager, consultant and educator. He has created a successful PT business as well as working for some of the leading brands in the fitness industry. As Research and Development Manager at Future Fit, Paul oversees the creation and ongoing improvement of courses and products across the fields of personal training, nutrition, Pilates and health. Paul is also a writer and presenter and uses these platforms to advocate Future Fit’s campaign to #RaisetheBar – improving training standards across the industry to provide the next generation of fitness professionals with the skills they need for a successful career.

Rachel France

Managing Director

Biomechanics Education

Rachel’s professional career in the health and fitness industry spans more than two decades, originally as a professional dancer travelling across Europe and Asia. Her professional qualifications range from British Weight Lifting Coach, ETM, Sports Massage Therapist, Counsellor, Qualified Teacher Status, Assessor and IQA.

Rachel is very passionate about her role as the Managing Director of Biomechanics Education Ltd and frequently lectures, presents and teaches on the benefits of the intrinsic biomechanics methods at events both in the UK and internationally.

Pippa Turley

EMS Instructor and Age Group GB Triathlete

EMS Works

Pippa Turley has competed as an Age-Group Triathlete for NZ and GBR for over 10 years at World Championship and European levels. She is now the exclusive distributor for XBody EMS equipment in the UK & IRE as well as running a successful EMS instructing business. Pippa trained in Physical Education and then went on to work in sports marketing both here in the UK and in New Zealand where she and her family lived for 9 years.

Guy Griffiths

Managing Director

GG Fit

Guy Griffiths is a leading authority on member retention. His mission is to help more people to be healthier and happier by spreading the word on member-retention initiatives that work.

GGFit provides membership data analysis, retention policy, process definition, coaching workshops, and managed member communications for private clubs, national chains, and low-cost operators. Mystery joining, recruitment, customer feedback and e-learning all complement the core offering.

Guy’s systems background means he can help people understand complex processes and programmes. He also knows what makes people tick, having trained and practiced as a successful life coach. A regular speaker at industry events, his book Stick Around has 4.9 stars on Amazon.

Jess McDonald

Trainer & Presenter

Les Mills

As a Trainer and Presenter for Les Mills UK, Jessica McDonald has been teaching group fitness classes for over 10 years. The Trainers, Assessors, and Presenters for Les Mills are dedicated to helping people be the best they can be, Jess’ experience spans across programmes such as BODYPUMP, The TRIP, SPRINT and RPM.

Amongst also teaching Les Mills CORE and BODYBALANCE, throughout Jess’ fitness career she has gained experience internationally whilst travelling all over the world delivering training and coaching for different Les Mills markets.

Jess is driven to change lifestyles for the better by leaving people feeling empowered and unleashed, one of her biggest accomplishments to date is implementing this daily as a Les Mills Trainer, Presenter and coach.