Future of Workforce Strategy and a New Way of Working

Thursday 16th June 11:30 - 12:15

Thought Leaders Conference



Tara Dillon

Chief Executive


As CEO of the Chartered Institute for the Management of Sport and Physical Activity, Tara Dillon leads the institute's headline work in professionalising UK sport and leisure and transforming the workforce development opportunities of those who work in the sector. Tara was appointed as CEO in January 2015, before which she was interim chief operating officer whilst on secondment from IQL UK. Previously, Tara has held a variety of senior management roles within the leisure sector, combining 12 years working in local authorities and 9 years in the private sector, culminating in a customer-focused commercial role as executive director of IQL UK.

David Kreyling


CSL Group

David studied Sport Science at college and Sport Studies at university. In late 2003 he started his own Personal Training business and fell into Education and Training because he could not grow his business because he could not find anyone with the knowledge, skills and behaviours to employ.

In 2004, whilst still running his Personal Training business, David worked at a college developing sport and physical activity qualifications and training whilst working with employers for the next 6 years. Fusing both education and physical activity work within the Sport and Leisure sector and understanding the needs of employer and the importance of workforce development.

In January 2010, David took a role as a Senior Manager for commercial development at a large college and in late 2012 he felt it was time again to go back to starting another business and joined a Learning Foundation, whose mission was to completely focus on employer led skills training. In August 2013, David founded Creative Sport & Leisure Ltd adopting a GTA model and became the Managing Director and in July 2017 became the 100% shareholder and Chief Executive Officer of the company.

David created the CSL Group which is a collection of businesses that draws upon their own specialisms within their market and come together to complement one another. This enables the group to function in a cost effective and sustainable way by drawing upon individual expertise and strengths as and when required to ensure an efficient and professional service is delivered to its common but wide ranging of customers, employers, stakeholders and learners. The group has a direct focus on sport, physical activity, education and skills sectors

David is also a Chief Officer and Founding Director of the Essex Provider Network, which represents Colleges and Training Providers throughout Greater Essex. He works on behalf of the provider network to lobby at national level including central Government to give a voice to Essex Training providers.

David also became a partnership Governor of a local school in 2014 and then spent a lot of his time at the school focusing on funding and finance and then subsequently became the Chair of Finance and then Chair of Governors. In 2017, David became the Chair of Trust and took the legal responsibility for the school.

In 2021 David become approved by the Secretary of State for Education as the founding proprietor of a newly approved DfE Independent Special School for Social Emotional Mental Health and Autism Spectrum Disorder for Boys aged 12-16yrs. The school focuses on a sports curriculum for social change. David and his wife also have a huge passion for supporting Mental Health and working in communities to drive positive wellbeing through B mindful a company founded by his wife.

Through the exposure to physical activity and sport from a young age, David has been able to use the skills learnt from being part of a team and leading teams in a sporting and physical activity context and uses these transferrable skills in business through his management and leadership styles. He strongly believes ‘The team is greater than the individual’ and working in partnership is a key driver to success.

When not working, you’ll find David enjoying spending time with his family, travelling, walking his dogs, playing football, volunteering by supporting others in the community and by giving back his knowledge and experience. He can be found generally outside either in the garden or building something usually with the kids!

Stuart Armstrong

Strategic Lead for Workforce Transformation

Sport England

Stuart is a Sports Science Graduate from University of Wales who has worked in sports development, talent and performance sport for the over 20 years. In 2000 Stuart designed and launched a ground-breaking golf programme aimed at children aged 5 to 11 called Tri-Golf which has gone on to become a globally recognised development product that has now provided golf experiences to over 2,000,000 children across 22 countries.

Stuart has held positions in performance and talent development at England Golf, UK Coaching and the Rugby Football Union that have all focussed on creating optimal development environments for young people to thrive and reach their potential. Stuart is currently the Head of Workforce Transformation at Sport England. He has been responsible for writing and publishing two national strategy documents, ‘Coaching in an Active Nation: The Coaching Plan for England’ and ‘Working in an Active Nation: The Professional Workforce Strategy for England’.

Stuart is a highly regarded public speaker having delivered keynote presentations across the globe for a range of organisations both in and out of sport. He is also an expert facilitator who leads workshops for organisations striving to support people to be the best they can be. Stuart also owns the website www.thetalentequation.co.uk and is host of the 5 star rated podcast ‘The Talent Equation’ which is dedicated to providing advice, guidance and support to people at the cutting edge of coaching and performance development.

Stuart has coaching qualifications in Hockey, Cricket, Rugby and Golf, He has coached internationally, at national league level and has held roles as a National Age Group Talent Development Coach at England Hockey working with some of the top U16 and U18 players in the country. Alongside all this Stuart also volunteers at his local clubs and faces his biggest coaching challenge with 50 U10 hockey players in the winter and 40 U11 cricketers during the summer!

Clare Dunn

Head of Partnerships


Clare is a senior executive in sport and physical activity, currently Head of Partnerships for the sector’s only chartered institute. This role sees her leading a team of eight - developing and delivering a strategy for engaging with over 16,000 individual members and 500 commercial and public sector partners, including some of the biggest leisure operators and governing bodies within sport.

Clare’s work helps to support and empower the 500,000+ employees and 3m+ volunteers in the sport and physical activity sector, contributing to CIMSPA’s vision of shaping a respected, regulated and recognised sector.

Clare has been with CIMSPA since 2018 and was previously Customer Engagement Manager for RLSS UK (the Royal Life Saving Society) along with over ten years working in the leisure sector.