Splash About is a trusted swim brand, loved by parents and relied on by swim schools and the
wider leisure industry for over 20 years. Founded with a focus on water safety and early years
swimming development, we specialise in innovative swimwear, swim aids and learn to swim
products that support children from their first splash through to confident swimming.
Our business model is built around maximising poolside revenue. Over five years, we’ve
partnered with leisure operators to deliver up to a 5X uplift in poolside sales through
optimised product placement and proven swim retail strategies. This approach is now widely
used across early years swim, swimming schools, family fun and recreational swimming
environments.
At the heart of our range is the award-winning Happy Nappy, a reusable technical swim
nappy designed to dramatically reduce “code browns” in the pool. By preventing faecal
contamination, it reduces pool downtime, protects hygiene standards, and helps avoid costly
closures and interruptions. Keeping facilities open, safe and profitable for longer. It also
eliminates the need for disposables, significantly reducing changing room waste.
We also develop innovative swim toys and learn to swim aids that support progression and
add fun to every visit, helping children build confidence through play in the water.
Splash About combines innovation and commercial impact—keeping pools cleaner,
experiences better, and revenue stronger across the leisure industry.
Back to exhibitors
