Brooklyn Fitboxing was founded in 2014 by Juan Pablo Nebrera, who opened the first club to merge two traditionally separate markets: boxing (largely male) and fitness gyms (largely female). The brand has since grown to over 300 clubs worldwide and 70,000+ active "fitboxers".
The format combines no-contact boxing, functional training, and technology into a high-impact experience. Each 47-minute session alternates bag rounds and punch combinations with bodyweight exercises and active recovery, set to exclusive music and a real-time gamification system.
Technology is central to the model. Proprietary digital tools let franchisees monitor KPIs and optimize performance, boosting efficiency and retention, while patented tech tracks performance in real time—giving members instant feedback and clubs strategic insights, making the model unique and hard to replicate.
Franchisees are supported through a three-phase training path: alignment on values and expectations, pre-opening operational and commercial training, and continuous post-opening support covering performance, customer experience, and leadership. This reduces initial risk, accelerates results, and enables sustainable management—driving the network's solid, scalable growth.
