A word from some of our Elevate UK exhibitors and sponsors’

"Elevate is more than just a show—it has become an essential platform for debate, collaboration, and development within our sector. Having been part of it since the beginning, it’s been incredible to see its growth and evolving vision. What sets Elevate apart is its deep connection with the industry. It’s not just about the event; it’s about year-round engagement, fostering meaningful conversations, and driving real change. The show’s direction is shaped collaboratively by exhibitors, sponsors, attendees, and the wider sector—ensuring that Elevate continues to grow, innovate, and push boundaries. It’s a truly unique and valuable part of our industry." Tom Godwin, Group Operations Director, Future Fit (Education Partner for Elevate)

“Elevate has been instrumental in supporting and evolving the way Active IQ positions itself within the sector. The event is built on a truly collaborative approach, ensuring that industry voices are heard and that businesses can maximise their presence to drive meaningful growth. hat makes Elevate stand out is its ability to bring together key stakeholders, foster connections, and create an environment where innovation thrives. It’s an event that not only showcases the best in the industry but also actively contributes to shaping its future." Head of Business Development, Active IQ

“Elevate has established itself as the market-leading event in the industry, setting new standards for excellence. Its ability to adapt and thrive, even during challenging times like the pandemic, is a testament to its resilience and commitment to the sector. With a strong focus on networking, collaboration, and strategic growth, Elevate continues to be a vital platform for brands, businesses, and professionals looking to drive the industry forward." Jon Johnston, former MD of Matrix and Dyaco, now working with KingsBox (all Elevate exhibitors)

"Myzone supports over 40 events globally, and Elevate stands out as one of the most engaging, supportive, and professionally run shows in the industry. Its commitment to delivering real value for exhibitors and attendees sets it apart, creating an environment where meaningful connections and business growth thrive. If more industry events operated with the same level of dedication and collaboration, the sector as a whole would be stronger for it." Dave Wright, Founder, Myzone

"Elevate has grown into a must-attend event, becoming a key date in the industry calendar. Its ability to identify emerging challenges, spark important conversations, and deliver thought-provoking speaker sessions ensures it remains at the forefront of industry development. By tackling the sector’s biggest struggles head-on—without shying away from difficult topics—Elevate continues to drive progress and inspire positive change." Tanya Hall, UK Partners Manager, EGYM

"From the very beginning, Elevate has been designed to attract a high calibre of attendees, particularly key decision-makers from fitness operators. With a strong focus on quality education and an expertly curated programme, the event has become a must-attend for suppliers looking to showcase their products to the right audience. The marketing and communication ensure the entire industry is well-informed, with regular updates leading up to the event. And during setup—often a stressful time for exhibitors—Elevate maintains a supportive and welcoming atmosphere, making the experience as smooth as possible. Beyond being a top-tier industry event, Elevate truly embodies the energy and passion of the fitness sector, constantly evolving to meet the needs of exhibitors and attendees alike." Neil Campbell, UK Manager, Octane Fitness UK

"Elevate is built on an unwavering commitment to delivering a seamless and high-quality experience for everyone involved. From concept to execution, every detail is meticulously considered, ensuring that exhibitors, speakers, and attendees benefit from a truly exceptional event. This dedication to the industry is what sets Elevate apart, making it not just a trade show, but a platform that drives meaningful connections and progress within the sector." Elena Lapetra, Director, Stronger Studios