ExCeL London, UK

ExCeL London, UK

18 Jun - 19 Jun 2025

For further information on exhibiting contact Lucy Findlay-Beale, Event Director.

IICC Dwarka, Delhi, India

IICC Dwarka, Delhi, India

25 Sep - 26 Sep 2025

For further information on exhibiting contact Lucy Findlay-Beale, Event Director

Thursday 25th September 2025

Time Session title Stream
10:00
|
10:40

Opening: The Future of Health and Fitness in India

Speaker

Lucy Findlay-Beale

Event Director

Elevate

Elevate

Speaker

Vikas Jain

Managing Director

Anytime Fitness

Anytime Fitness

Main theatre
10:50
|
11:30

Financial Sustainability in India’s Fitness Market

Main theatre
11:40
|
12:20

The Role of Education in Building a Robust Fitness Workforce

Speaker

Rob Beale

Fitness Director

Third Space

Rob is the Fitness Director at Third Space, leading all aspects of Fitness & Personal Training for the group. Rob has a wealth of experience in several markets having held senior roles at Holmes Place, Virgin Active, David Lloyd, and Next Gen Australia. His passion for developing people and creating world class member experiences has enabled him and the team to produce a culture at Third Space that enables members and team members alike to be their Personal Best.

Third Space

Main theatre
12:30
|
13:00

From Playtime to Lifetime: Fun, Fitness and Future Members

Speaker

Chris Sharman

Founder

Kidztivity

Chris has been working in the leisure industry since 1995 and his experience to-date has seen him progress from delivering parties and holiday camps at his local sports centre to high profile national roles for both public and private leisure operators.


Children’s activities, sport (particularly football) and fitness have always been at the core of Chris’ work and since his move from General Management in 2004 he has been responsible for developing innovative products and cutting edge brands for various high profile national and international organisations; such as Disney, Virgin Active, Thomas Cook, Challenger Sports, David Lloyd and global children's TV show LazyTown.


Chris has a flair for creating financially profitable products that truly engage children of all ages, increasing participation whilst at the same time re-energising staff and coaches set the task of bringing his products to life and using them to drive successful businesses.


Chris founded Kidztivity in 2010 with a single mission; to transform the children's activities industry. By leveraging a powerful set of collaborative solutions and industry expertise, from training, product development and technology, to consultancy and business growth, Kidztivity are able to effectively and efficiently address change, achieving better outcomes and inspiring new possibilities for partners across the globe.

Kidztivity

Main theatre
14:00
|
14:40

Movement Makes Fitness: Why physical literacy will be central to the future of the fitness industry

Speaker

Lucy Findlay-Beale

Event Director

Elevate

Elevate

Speaker

Dan Edwardes

CEO

Parkour Generations

Dan is founder and CEO of Parkour Generations, the multi-award winning and multi-national organisation for parkour, and has studied practical movement, functional skills and physical fitness his entire life, with an elite background in fighting arts before finding parkour.

Dan created the globally recognised A.D.A.P.T™ parkour coaching qualifications which have been delivered in over 35 countries, as well as the Parkour Fitness Specialist™ certifications, the worldwide Parkour For Schools Programme and the unique Animal Paths™ movement curriculum for young people. Dan was also central to the creation and success of the world’s first National Governing Body for the discipline, Parkour UK.

His education programmes, which focus on the science and art of coaching, movement, holistic competence and health, have been accredited by NASM, ACE, AFAA, CIMSPA, YMCA Awards, 1st4Sports, FIT and more, as well as being the centrepiece for events such as IDEAFIT and Paleo f(X) in the USA, Fitpro Live and Leisure Industry Week in the UK, Asian Fitness Convention, IFEX, Barefoot Training Summit and more.

Across a twenty year career in teaching and coaching Dan has delivered courses, workshops and events to tens of thousands of people in more than 45 countries, helping many go on to become certified parkour or fitness professionals themselves through his programmes.

His latest education programme, Movement DNA, brings together the central unifying principles of all movement practices to help people tap into their innate physical abilities to lead a healthier, more energised and more fulfilling life.

Parkour Generations

Speaker

Vikas Jain

Managing Director

Anytime Fitness

Anytime Fitness

Speaker

Drishti Chhabria

Founder & Chief Experience Officer

Orangetheory Fitness

Orangetheory Fitness

Main theatre
14:50
|
15:30

Designing Effective Workplace Wellness Initiatives

Speaker

Pavit Singh

Founder & CEO

Lleseum Clubs

Lleseum Clubs

Main theatre
15:40
|
16:20

The Business of Buying and Selling Gyms

Speaker

Hadi Curtay

Director

FitnessForce

FitnessForce is the leading global full-stack software solution designed exclusively for 24/7 gyms and boutique fitness businesses, with plans for multi-site and multi-country expansion. It offers a modern, all-in-one platform for booking, payments, membership management, Sales CRM, and marketing while prioritizing smooth data migration for new clients. FitnessForce has supported thousands of businesses, including 24/7 gyms, yoga and Pilates studios, clinics, personal trainers, wellness studios, and sports facilities, in their digital transformation, becoming the all-in-one system for managing their entire operations.

At the helm is Hadi, a Stanford Seed alumnus with a techno-commercial background. Hadi brings extensive experience in the fitness industry and drives the vision, product innovation, team culture, and global expansion strategy at FitnessForce. Under his leadership, FitnessForce has successfully expanded its presence across 12 countries in Southeast Asia, Australia, and EMEA. Launching next are - UK, USA, and Canada.

Hadi is passionate about empowering studios, gyms, and wellness centers at every stage of their journey—from startups to large scale franchises. His mission is to introduce modern technology solutions to the fitness industry, helping studios, gyms, and wellness centers thrive in a competitive landscape.

FitnessForce

Main theatre
16:30
|
17:15

Harnessing data to drive better customer experiences: embracing feedback and using business intelligence to shape experience strategies.

Speaker

Hadi Curtay

Director

FitnessForce

FitnessForce is the leading global full-stack software solution designed exclusively for 24/7 gyms and boutique fitness businesses, with plans for multi-site and multi-country expansion. It offers a modern, all-in-one platform for booking, payments, membership management, Sales CRM, and marketing while prioritizing smooth data migration for new clients. FitnessForce has supported thousands of businesses, including 24/7 gyms, yoga and Pilates studios, clinics, personal trainers, wellness studios, and sports facilities, in their digital transformation, becoming the all-in-one system for managing their entire operations.

At the helm is Hadi, a Stanford Seed alumnus with a techno-commercial background. Hadi brings extensive experience in the fitness industry and drives the vision, product innovation, team culture, and global expansion strategy at FitnessForce. Under his leadership, FitnessForce has successfully expanded its presence across 12 countries in Southeast Asia, Australia, and EMEA. Launching next are - UK, USA, and Canada.

Hadi is passionate about empowering studios, gyms, and wellness centers at every stage of their journey—from startups to large scale franchises. His mission is to introduce modern technology solutions to the fitness industry, helping studios, gyms, and wellness centers thrive in a competitive landscape.

FitnessForce

Main theatre

Friday 26th September 2025

Time Session title Stream
10:00
|
10:40

Creating group fitness experiences that work

Speaker

Drishti Chhabria

Founder & Chief Experience Officer

Orangetheory Fitness

Orangetheory Fitness

Speaker

Sandeep Das

Founder & CEO

Primalbase

With extensive experience in India's dynamic fitness industry, including my recent tenure as COO - India for F45 Training (USA), I have gained invaluable insights into the evolving fitness landscape. Recognizing the growing demand for sustainable fitness solutions and the need to engage individuals yet to begin or restart their fitness journeys, I founded Primalbase with a team of exceptional colleagues from my past ventures.

Primalbase integrates technology with fitness, utilizing three screens to deliver structured, pre-recorded workouts from basic to advanced levels. Each session is guided by four to five expert coaches, ensuring a high-quality experience for up to 30 members per class. Within just a year of launching our proof-of-concept studio in Pune, India, Primalbase has rapidly become a go-to fitness destination.

Learn more at www.primalbasegym.com.

Primalbase

Main theatre
10:50
|
11:30

Tech-Enhanced Play: Elevating Children's Movement for a Healthier Future

Speaker

Chris Sharman

Founder

Kidztivity

Chris has been working in the leisure industry since 1995 and his experience to-date has seen him progress from delivering parties and holiday camps at his local sports centre to high profile national roles for both public and private leisure operators.


Children’s activities, sport (particularly football) and fitness have always been at the core of Chris’ work and since his move from General Management in 2004 he has been responsible for developing innovative products and cutting edge brands for various high profile national and international organisations; such as Disney, Virgin Active, Thomas Cook, Challenger Sports, David Lloyd and global children's TV show LazyTown.


Chris has a flair for creating financially profitable products that truly engage children of all ages, increasing participation whilst at the same time re-energising staff and coaches set the task of bringing his products to life and using them to drive successful businesses.


Chris founded Kidztivity in 2010 with a single mission; to transform the children's activities industry. By leveraging a powerful set of collaborative solutions and industry expertise, from training, product development and technology, to consultancy and business growth, Kidztivity are able to effectively and efficiently address change, achieving better outcomes and inspiring new possibilities for partners across the globe.

Kidztivity

Main theatre
11:40
|
12:20

Building Excellence: Recruiting and Retaining Top Talent

Speaker

Rob Beale

Fitness Director

Third Space

Rob is the Fitness Director at Third Space, leading all aspects of Fitness & Personal Training for the group. Rob has a wealth of experience in several markets having held senior roles at Holmes Place, Virgin Active, David Lloyd, and Next Gen Australia. His passion for developing people and creating world class member experiences has enabled him and the team to produce a culture at Third Space that enables members and team members alike to be their Personal Best.

Third Space

Main theatre
12:30
|
13:00

Profit, Growth, and Opportunity: Business Insights for India's Fitness Sector

Speaker

Hadi Curtay

Director

FitnessForce

FitnessForce is the leading global full-stack software solution designed exclusively for 24/7 gyms and boutique fitness businesses, with plans for multi-site and multi-country expansion. It offers a modern, all-in-one platform for booking, payments, membership management, Sales CRM, and marketing while prioritizing smooth data migration for new clients. FitnessForce has supported thousands of businesses, including 24/7 gyms, yoga and Pilates studios, clinics, personal trainers, wellness studios, and sports facilities, in their digital transformation, becoming the all-in-one system for managing their entire operations.

At the helm is Hadi, a Stanford Seed alumnus with a techno-commercial background. Hadi brings extensive experience in the fitness industry and drives the vision, product innovation, team culture, and global expansion strategy at FitnessForce. Under his leadership, FitnessForce has successfully expanded its presence across 12 countries in Southeast Asia, Australia, and EMEA. Launching next are - UK, USA, and Canada.

Hadi is passionate about empowering studios, gyms, and wellness centers at every stage of their journey—from startups to large scale franchises. His mission is to introduce modern technology solutions to the fitness industry, helping studios, gyms, and wellness centers thrive in a competitive landscape.

FitnessForce

Main theatre
14:00
|
14:40

Expanding Horizons: The Future of Gym Franchising in India

Speaker

Hadi Curtay

Director

FitnessForce

FitnessForce is the leading global full-stack software solution designed exclusively for 24/7 gyms and boutique fitness businesses, with plans for multi-site and multi-country expansion. It offers a modern, all-in-one platform for booking, payments, membership management, Sales CRM, and marketing while prioritizing smooth data migration for new clients. FitnessForce has supported thousands of businesses, including 24/7 gyms, yoga and Pilates studios, clinics, personal trainers, wellness studios, and sports facilities, in their digital transformation, becoming the all-in-one system for managing their entire operations.

At the helm is Hadi, a Stanford Seed alumnus with a techno-commercial background. Hadi brings extensive experience in the fitness industry and drives the vision, product innovation, team culture, and global expansion strategy at FitnessForce. Under his leadership, FitnessForce has successfully expanded its presence across 12 countries in Southeast Asia, Australia, and EMEA. Launching next are - UK, USA, and Canada.

Hadi is passionate about empowering studios, gyms, and wellness centers at every stage of their journey—from startups to large scale franchises. His mission is to introduce modern technology solutions to the fitness industry, helping studios, gyms, and wellness centers thrive in a competitive landscape.

FitnessForce

Main theatre
14:50
|
15:30

Evolutionary gym design: crafting spaces for the modern fitness customer

Speaker

Istayak Ansari

Founder, Director

UFC Gym

UFC Gym

Main theatre
15:40
|
16:15

Inspiring a Healthier Nation – Where Do We Go From Here?

Speaker

Lucy Findlay-Beale

Event Director

Elevate

Elevate

Speaker

Dr. Samir Kapoor

President

India Active

India Active

Speaker

Paul Ferris

CEO

Speedflex

Paul is the CEO and Co-founder of Speedflex. Before entering the leisure industry, Paul spent 18 years working in professional sport. Five as a professional footballer for Newcastle United where he was the club’s youngest ever debutant in 1982. After injury ended his playing career he returned to Newcastle United in 1993 and enjoyed a highly successful career as the club’s Physiotherapist. He left professional football and in 2007 was called the bar. After qualifying as a barrister he once again returned to Newcastle United as the Head of Sports Medicine as part of Alan Shearer's management team.

Paul is also a bestselling and multi-award winning author of two memoirs. The Boy on the Shed (2018), and The Magic in the Tin (2022).

Speedflex

Main theatre

Exhibit at Elevate India

Are you interested in participating at Elevate India
Contact the sales team and see how exhibiting can help your business:

INDIAN PARTICIPATION

YASH SHARMA

M: +91 8800284106
E: yash@interads.in

INTERNATIONAL PARTICIPATION

LUCY FINDLAY BEALE

M: +44 (0)7826068242
E: Lucy.Findlay-Beale@elevatearena.com