Ready to win the war on attrition?

Why focus on attrition?

Start by looking at attrition. Attrition is the number of members who leave in a given week, month, quarter, or year.

By understanding what attrition looks like for your business, you can take action to tackle it. Cut the number of members who cancel (attrition) and you’ll keep more members coming back for longer (retention).

So, you’ll increase member lifetime value (LTV). Plus, you’ll be able to reduce spend on attracting new members (which is more expensive than retaining existing ones).

And that’s the key to sustainable, profitable growth.

How does your business measure up?

Gym management software leader, Xplor Gym has just published the Winning The War On Attrition report.

Based on Xplor data, the report features detailed attrition trends from 370,000+ gym, fitness and health club members who cancelled over a 6+ year period. Insights include:

• More than half of former members quit quietly without telling clubs why
• In 2022 and early-2023, more members are cancelling for cost-related reasons than previous years
• On average, members stop visiting clubs 5 months before actually cancelling
• An induction can increase length of stay by 4 months, but inductions aren’t always living up to expectations

Armed with the detailed insights in the report, you’ll be able to see how your gym compares.

Expert tips & tricks to tackle attrition

As well as exclusive attrition insights, the report has been developed in partnership with industry experts like Guy Griffiths (GGFit) and Julie Allen (Active Insight).

So, it’s packed with tactical takeaways and expert advice that you can apply in your business to win the war on attrition.

Get your free copy of Winning The War On Attrition.