For further information on exhibiting contact Lucy Findlay, Event Director.
Why focus on attrition?
Start by looking at attrition. Attrition is the number of members who leave in a given week, month, quarter, or year.
By understanding what attrition looks like for your business, you can take action to tackle it. Cut the number of members who cancel (attrition) and you’ll keep more members coming back for longer (retention).
So, you’ll increase member lifetime value (LTV). Plus, you’ll be able to reduce spend on attracting new members (which is more expensive than retaining existing ones).
And that’s the key to sustainable, profitable growth.
How does your business measure up?
Based on Xplor data, the report features detailed attrition trends from 370,000+ gym, fitness and health club members who cancelled over a 6+ year period. Insights include:
Armed with the detailed insights in the report, you’ll be able to see how your gym compares.
Expert tips & tricks to tackle attrition
As well as exclusive attrition insights, the report has been developed in partnership with industry experts like Guy Griffiths (GGFit) and Julie Allen (Active Insight).
So, it’s packed with tactical takeaways and expert advice that you can apply in your business to win the war on attrition.