Rob Cunningham is the Director of Leisure & Business Development at BH Live, an award-winning operator of leisure and event venues across the South Coast of England. With a focus on innovation and commercial sustainability, Rob leads strategic operations and business development, transforming underutilised spaces into vibrant, profitable destinations. His work has been pivotal in integrating Family Entertainment Centre (FEC) concepts into leisure facilities, creating engaging, community-focused environments that drive both footfall and long-term growth. At Elevate’s Active Kids Theatre, Rob will share insights into the power of strategic reinvention in the modern leisure industry.