United Kingdom - June 2025

United Kingdom - June 2025

For further information on exhibiting contact Lucy Findlay-Beale, Event Director.

Middle East - Coming Soon

Middle East - Coming Soon

For further information on exhibiting contact Lucy Findlay-Beale, Event Director

India - February 2025

India - February 2025

For further information on exhibiting contact Lucy Findlay-Beale, Event Director

Cheryl Hersey

Director

Action Group

Cheryl is a marketeer with two decades of international experience. She is the co-founder of Action Group, an integrated marketing agency specialising in the fitness sector. Cheryl has worked with more than 100 fitness companies, and a portfolio of more than 500 leisure facilities, affording her a huge breadth of experience.

Under Cheryl’s direction, the agency has spearheaded marketing campaigns for over 100 brands including national advertising campaigns for David Lloyd, corporate communications for Gympass, and large-scale events and consumer PR for group fitness global leader, Les Mills.

Cheryl is also an experienced board advisor to several companies in the fitness and wellness space, guiding on marketing and commercial matters.

Back to speakers

All Enquiries

 

For all enquiries please contact us at: info@elevatearena.com