Cheryl is a marketer with two decades of international experience. She is the Managing Director and co-founder of Action Group, an integrated marketing agency specialising in the fitness sector. Cheryl has worked with more than 100 fitness companies, and a portfolio of more than 500 leisure facilities, affording her a huge breadth of experience.
Under Cheryl’s direction, the agency has spearheaded marketing campaigns for over 100 brands including national advertising campaigns for David Lloyd, corporate communications for Gympass, the global corporate wellness provider recently valued at $2.2 billion, and large-scale events and consumer PR for group fitness global leader, Les Mills.
Cheryl is also an experienced board advisor to several companies in the fitness and wellness space, guiding on marketing and commercial matters.