How are clubs nurturing, engaging, and supporting HealthSeekers?
Following the impactful 2023 Elevate HealthSeekers session, this panel delves deeper into the strategies and initiatives reshaping the fitness industry's approach to health. Join us as we explore how clubs are actively nurturing, engaging, and supporting HealthSeekers – individuals who may not identify as 'fit' but are eager to make healthier lifestyle choices.
You'll hear about measurement and coaching as cornerstones of the HealthSeeker model and how the industry is changing its mindset and practices in order to help more people's health.
HealthSeekers is a movement to help more people to be healthier, to help bolster and boost the resilience of the fitness industry, and to give staff in the industry more purpose and prospects.
It is a way for the fitness industry to reach out to new demographics that don’t want to be ‘fit’, but who do want or need support with making healthier choices. Through measurement and coaching, they are more motivated to change their behaviours, especially when choosing their own pathways, rather than being prescribed exercise.
GG Fit
A leading authority on member retention, Guy is on a mission is to help more people to be healthier and happier by spreading the word on member-retention initiatives that work. This work has led to the HealthSeeker movement, helping clubs to attract, engage, and support people who don’t want to work-out but do want better health.
Since founding GGFit in 2008, he has worked with independent clubs, national chains, boutiques, and low-cost operators. Projects range from data analysis to building retention policies and processes, running coaching workshops and sending member communications.
Guy’s systems background means he can help people understand complex processes and programmes. He also knows what makes people tick, having trained, and practiced as a successful life coach.
He hosts the popular YourDreamGym podcast, co-founded The Collective, a network of fitness industry professionals, is a regular speaker at industry events, and his book Stick Around has 4.9 stars on Amazon.
Plymouth Active
I am currently the COO of Plymouth Active Leisure a local authority trading company with the task of making Plymouth the most physically active coastal city by 2024. I have worked in several locations and successfully connected our industry and the health services through a collaborative and systemic approach. First, by understanding the local need, analysing the workforce and then through a partnership approach creating impactful sustainable programs to benefit community health & wellbeing. I believe in getting on with 'stuff' and the key to the 'pivot' is a truly collaborative approach and investing in people.
NHS Health and Wellbeing
Jo is passionate about helping people reach their full potential with health and wellbeing being at the heart of this. Physical activity forms one of the main cornerstones of her own life and she recognises the huge significance it has to living a healthy and happy life.
From her background in Sport and Exercise Sciences and Health Promotion, Jo was a former Research Fellow at Southampton, Edinburgh and St. Andrew's Universities. She gained a PhD from Warwick University, while working in the Division of Health Sciences, and later worked in the Unit of Academic Primary Care, where she served as Assistant Professor. In 2022 she gained a Level 5 Diploma in Integrated Health and Nutrition Coaching, and is currently completing her Level 3 Personal Training qualification.
In her current role as an NHS Health and Wellbeing Coach within a personalised care team, Jo supports patients across eight GP practices within the Leamington Spa Primary Care Network, where she delivers lifestyle clinics, one-to-one health coaching, physical activity sessions involving walking, running, swimming and ‘prambling’ (buggy walking!). She also presents and writes in the area of health coaching and lifestyle behaviour change to a variety of audiences. Jo also represents the UKIHCA as both a member and Physical Activity Ambassador, where she aims to raise awareness of the huge benefits that collaborations between health coaching professionals and physical activity professionals can bring to improving public health.
