Tanya leads the brand research team at YouthSight, an award-winning agency specialising in youth research. Her team helps clients understand Millennial and Gen Z audiences, how to target them and what messages resonate with them, with the aim of helping brands grow. She has a strong background in campaign evaluations, ad-testing, brand tracking and ad-hoc research. Clients she has worked with include Facebook, Instagram, The FA, BBC, GlaxoSmithKline, Karma Cola and B&Q.