Steve Ward

As an Associate Director within GLL, Steve has overall responsibility for company-wide marketing, sales, online and ecommerce work streams. With over 20 years’ experience in the industry, Steve is passionate about the future of the industry and the need to combine being customer centric and digitally led to provide a service that allows ease of purchase, access and use through various digital platforms.

As a market leader operating over 300 public leisure and library facilities GLL is looking to improve its digital approach to provide customers a convenient service.Front desks or welcome areas staffed by receptionists are likely to be a thing of the past with customers leading the purchasing process, mobile driven with staff interaction on a different level.

GLL was one of the first operators to sign up to the Open Active programme seeing the potential for open data in the industry.Steve continues to sit on the Open Active Advisory Group as well as being a mentor for the Open Active Accelerator Programme.

Steve Ward
Steve Ward
Director
GLL