Peter is the Managing Director of Parkwood Leisure, one of the country's leading sport and leisure operators. He recently took up this role after previously working at London Sport as Chief Executive, the organisation set up by the Mayor of London and Sport England to make London the most physically active city in the world. Prior to becoming London Sport's first permanent Chief Executive in 2014, Fitzboydon spent ten years at the Football Foundation - the UK's largest sports charity - working up to the position of Chief Operating Officer. He has specific expertise in several areas, including data and digital technology as well as impact and performance measurement, and was also the creator of Upshot - one of the leading impact monitoring software products for the Third Sector.
