Dr Matthew Wade is Head of Research at ukactive. Working across ukactive’s strategic pillars, Matthew promotes and supports best practice for data collection, analysis, and reporting ensuring an evidence-based approach to practice and policy. Matthew has extensive experience of physical activity-based research and evaluation across various populations. This involves the design and delivery of research and evaluation projects on behalf of numerous local authorities, Clinical Commissioning Groups, charities, physical activity providers, governing bodies and large brands. Examples include leading on the design, implementation and reporting of the Scottish Care Inspectorate’s Care about Physical Activity programme, the ‘Sense, Active Together’ programme, the ‘British Active Students Survey', Buckinghamshire County Council’s Active Bucks initiative, Essex County Council’s commissioning of Let's Get Moving. Matthew’s PhD thesis provided an evaluation of a community-based intervention grounded in Motivational Interviewing that aimed to improve physical activity and mental wellbeing.