Mat Bell is the Commercial Director for Tough Mudder, Inc. overseeing the management and development of all of Tough Mudder's commercial rights across EMEA, which includes its brands and events in England, Scotland, Ireland and Germany. A major focus of Mat's role is securing and working closely with each of Tough Mudder's EMEA sponsors to develop and execute a personalized partnership program to fit their objectives. He also works closely with Tough Mudder's internal teams, including social media and content marketing, event operations, product marketing, public relations and more to co-create and implement strategies which benefit our partners. Mat joined Tough Mudder in March 2015 and works from the company's London office. Prior to joining Tough Mudder, he worked in partnership roles across brand, agency and rights holders, including Foster's Australia, Dentsu Aegis and Cricket Australia. Mat received a Bachelor's Degree in Commerce, Sports Management & Marketing from Deakin University.
