Lawrence worked at Grass Roots Group for 10 years and was heavily involved in implementing and managing campaigns for brands including VUE Cinema, Vodafone, Aviva, Arla Foods, and the IPM award winning Nationwide FlexOne Film Promotion. Following two years working for R3TP Marketing in which he won business with brands including Three UK he joined PayAsUGym (now Hussle) in 2019 as Head of Commercial Partnerships.