Jo Ward

Jo has played, coached, and educated coaches across the whole range of tennis for the past 30 years.

As a professional player, she was British Ladies’ Champion, competed in the Grand Slams, and represented Great Britain in Fed Cup and European Cup competitions. She reached a career-high WTA ranking of 154 before injury ended her short career.

Having transitioned into coaching, Jo worked as an LTA National Coach, and then toured with a top 75 WTA player before joining forces with four partners from the WTA & ATP Tours to establish Wimbledon Experience (WimX), a performance academy and community tennis hub in East London.

Jo’s real passion is educating coaches, which she does through qualifications, workshops, and conferences. She has recently assumed the role of LTA Coach Education and Curriculum Manager, with the responsibility to drive and develop world-class coach education content and structure within British tennis.

She combines coaching and coach education with her PhD research, investigating the psychological effect of stereotypes on girls and women in tennis.

Jo Ward
Jo Ward
Coach Education and Curriculum Manager
Lawn Tennis Association