Eddie is a specialist in helping brands to grow through strategy, communications and copywriting.
He has over 20 years of experience, including co-founding two award-winning integrated agencies and running UK marketing for Umbro.
In that time, Eddie has worked with a wide variety of brands, including the NFL, EA Sports, SportsArt, Catapult Sports, Le Col, London Sport, Pitchero, Laureus and many more.
Eddie is now founder of Overdog, a consultancy specialising in sport, fitness, health and technology. Overdog helps brands to create the foundations for growth in three key areas:
Strategy > Helping you to plot a path to growth and putting the fundamental building blocks of a marketing strategy in place; including growth and commercial planning, audience targeting, value proposition and brand positioning.
Communications > Developing integrated and effective campaigns to bring your brand to life across earned, owned, paid and shared media, engaging the people who will fuel the growth of your brand.
Copywriting > From articulating a powerful brand purpose to enhancing your SEO and creating email campaigns that get a response, we’ll craft the words to ensure you stand out in a sea of mediocrity.