David is Managing Director and founder of 1FitLife, a content creation agency specialising in the Fitness and Lifestyle markets. 1FitLife offers content creation from on-demand workouts to marketing campaigns for product launches across the whole omnichannel spectrum.
An entrepreneur at heart, highly experienced in global business & product transformation, brand & marketing, ECommerce and digital transformation at board level within the fitness, leisure and travel sectors.
David led the gym chain Fitness First through a global rebrand across 16 countries totaling an investment of 225m. The success of this rebrand won the best rebrand in the transform awards of 2015 and he was nominated to join the Marketing Week Vision 100 club as one of the best and most visionary executives.
This then led David on to founding the company Connected Fitness Labs, an award-winning startup which he took from an idea to successful sale within 3 years.Outside of work, David is a keen triathlete and CrossFitter.