Daniel is the Founder and CEO of Brandwave Marketing. Brandwave is one of the world's leading sports marketing consultancies and the chosen agency of many of the industry's leading brands including Adidas, Reebok, Les Mills, Life Fitness, and Precore.
With a lifetime spent teaching and competing in sports himself, Daniel is a passionate supporter and respected speaker in the European sports industry. Daniel also sits on the UK Sport & Outdoor Forum think tank. Growing up in Ireland, Daniel completed a Degree in marketing and a Masters Degree in Business Studies. Following on from that, Daniel worked for 4 years as European Marketing Director for the iconic American surf brand, O'Neill.
Daniel founded Brandwave 12 years ago and now spends his time consulting on B2B and B2C strategy and creative for key clients.