Alex Zurita

Alex Zurita is London Sport’s Specialist Advisor – Technology for Participation, with responsibility for shaping London Sport’s strategic commitments to supporting technology, data and digital initiatives designed to raise levels of participation in physical activity and sport in the capital. This includes leading the Sport Tech Hub, London’s strategic plan of action - ‘Making London the Heart of the Sport Tech World’ and engaging with sector leading initiatives such as OpenActive.

Alex joined London Sport in 2011 with brief stints as Great Britain Women’s Football Team Manager, and a secondment to the London Legacy Development Corporation as Programme Manager for the multimillion pound project - Active People, Active Park.

Having used technology and data while coaching football with grassroots and international players, Alex is a committed technophile, a widely-recognised advocate for the role of technology in boosting participation in physical activity and sport, and a champion of the importance of sport for the future health of London and its residents.

Alex Zurita
Alex Zurita
Specialist Advisor – Technology for Participation
London Sport