How do you get a nation talking about swimming?

Wednesday 8th May 15:50 - 16:35

#LoveSwimming is the first ever industry-wide campaign that is getting the UK talking about swimming. This session will show how collaborative working from a number of key partners in the sport & leisure industry can deliver massive reach, engagement and action. We will hear success to date, how this has been achieved and plans for the future.


Mike Thompson, Chief Marketing and Commercial Officer at Swim England


Emma Lewis, National Swimming Development Manager at GLL

Dave Rolls, Commercial Director at Active Nation

Lauren Bullock, Swimming Development Manager at Places Leisure