Data, intelligence and analytics

Thursday 9th May 13:30 - 14:20

The use of data in sports is not a new approach, but is starting to become a more prominent factor to gain a competitive edge. Data and analytics now play a vital role for organisations seeking to increase performance impact. With an ever growing volume data – where do the opportunities lie for extracting meaningful insights and what are the benefits of data-drive performance insight? How can coaches and practitioners become better equipped to extract value from data within their strategic decisions making processes? And how can these tools be used to identify talent?

Applying data analytics to talent pipelines


Barry Fudge, Head of Endurance at British Athletics

Enhancing human performance with data analytics, machine learning and AI


Mike Collier, Head of Human Performance at Mclaren Applied Technologies