We all want to age in good health. Here’s how we make it happen…
Thursday 10th May - 14:25-15:05
We all know activity levels aren’t where they should be across the UK – but among the over-55s, the picture is particularly worrying, with 36 per cent of this group categorised as inactive. This compares to 26 per cent of the population as a whole.
Recognising that people are living longer, but not necessarily in the best health, Sport England recently announced an investment of £10m into 20 projects across the country, all designed to help tackle inactivity in older adults.
This session will share the learnings from some of these pilot projects, exploring how they are engaging and motivating inactive people in this very diverse age group. The panel will also discuss ways in which successful approaches might be scaled up across the country.
Louise Ansari, Director of Communications at Centre for Ageing Better
Louise joined Ageing Better in June 2016 from Diabetes UK where she was Director of Prevention of Type 2 diabetes, having previously been Director of Communications at Diabetes UK between 2011-2014. Prior to this she had worked on communications and campaigns for a range of UK and international organisations dealing with health, social policy, and local services, including several years as Head of Communications at Lambeth Council, and as a media specialist at Which? Magazine, the Food Standards Agency, and the Health Education Authority. Louise is passionate about using communications to help improve lives.