Using data effectively

Thursday 10th May - 14:00-15:00

Gyms generate huge amounts of data every day – data that can, if properly mined and analysed, provide invaluable knowledge and insight into customer behaviours, and used to fine-tune business strategy and day-to-day operational decisions.

Yet so often that data is left dormant and untapped: a wasted resource.

This session will explore how data can be better managed, interpreted and used to enhance both the customer experience – via improved services and a deeper understanding of their needs – and the business’ bottom line.

Guy Griffiths, Managing Director at GG Fit

Day 2: 14:00-15:00 Business

Customer segmentation: using data to really understand customers

Jon Winkle, Head of Marketing at Everybody Sport and Recreation

Quality not quantity - identifying and extracting the truly useful data

Dr Melvyn Hillsdon, Associate Professor at University of Exeter

Unleashing the potential of customised data-based programming

Kerstin Obenauer, County Director UK at eGym

Making the right offer to the right customer

Uktu Toprakseven at 4Global and Datahub