Using data effectively
Thursday 10th May - 14:00-15:00
Gyms generate huge amounts of data every day – data that can, if properly mined and analysed, provide invaluable knowledge and insight into customer behaviours, and used to fine-tune business strategy and day-to-day operational decisions.
Yet so often that data is left dormant and untapped: a wasted resource.
This session will explore how data can be better managed, interpreted and used to enhance both the customer experience – via improved services and a deeper understanding of their needs – and the business’ bottom line.
Guy Griffiths, Managing Director at GG Fit