Technology: Friend, not foe
Thursday 10th May - 14:00-14:40
Things move fast in the world of technology, and customer expectations are being swept along in this sea of change: evolution and revolution in the digital sphere are transforming the way consumers experience fitness, redefining habits and influencing behaviours across the board.
This can be daunting to operators; some may even see technology as a threat to their business.
But this needn’t be the case. In this enlightening session, our panel of experts will outline the myriad ways in which, far from undermining your offering, technology can add huge value to you and your customers – and indeed help future-proof your business.We will explore the potential of technology to bring a new dimension to your business and to the customer experience. We will discuss how online and apps can complement the in-club offering to make physical activity more fun, engaging and accessible; how technology can be harnessed to actually help members get better results; how it can make services better, faster and easier; and how technology can in fact help gyms stay relevant in a 24/7 world.
David Minton, Managing Director at Leisure DB
David is a fitness industry entrepreneur with an international footprint and 30 years’ experience. He is founder and Director of the successful and unique Leisure Database Company which audits and reports on the industry. The company maintains its pre-eminence due to its data quality and innovative products including supply/demand model and social media fitness tracking service. On a board level, David is Chairman of Active in Time (AiT), a Tech City start up, developing sports apps including SwimIO (formerly Speedo Fit and Splashpath) for swimmers, now live in over 120 countries and is the first swim app to integrate swimming activity into Apple Health. AiT also provides APIs, live timetables, poster and voice tools for sports and fitness sites. David contributes actively to the industry as a writer and speaker and in 2006 became a Visiting Research Fellow at Research Institute for Sports Business, Waseda University, Tokyo and is UK Correspondent for Sasakawa Sports Foundation, Tokyo. David is a European Board Member of IHRSA.