Behaviour change: Making a difference to entire communities

Thursday 10th May - 11:40-12:20

Behaviour change is often spoken about as a one-to-one or small group strategy, helping individuals better understand their own needs and motivations so they can move towards a deep-rooted, sustainable change in their habits. It’s about making them an active participant in their own journey towards change, helping them to help themselves over the long term.

But what if we could use these strategies to make a difference to entire communities? In this session, we explore the potential of behaviour change programmes to impact public health on a mass scale.

Sue Anstiss MBE, CEO at Promote PR

Day 2: 11:40-12:20 Elevate Conference

Sue Anstiss is the founder and CEO of Promote PR, a multi-award winning agency specialising in the field of sport and fitness for over 20 years. Promote is renowned for its work with women and girls – driving grassroots sports participation and fitness.

A founding Trustee of the Women’s Sport Trust, Sue is also Chair of Get Berkshire Active, a Board Member of the County Sport Partnership Network and a member of ukactive’s Supplier Council.

A former volleyball player turned netballer, Sue took up triathlon in recent years and has represented Great Britain in World and European Age Group Championships.

Sue was interviewed for the Elevate newsletter, click here to read.

Panellists include:

Hannah Behrendt, Research Fellow at Behavioural Insights Team (The Cabinet Office)

Tanya Joseph, Behaviour Change Consultant and Architect at Tanya Joseph Consulting and This Girl Can