Using innovation and technology to enhance customer experience
Thursday 10th May - 13:10-13:40
Technology is key to member experience, this discussion panel will explore how technology in fitness can improve member experience; the links between inactivity and health inequality and how technology can support the improvement of this, the benefits of exercise prescription to fitness professionals: the gym floor as a new social space and it’s connections to social media and the challenges in using data to improve member engagement.
Steve Scales, Lead Local Government Engagement at ukactive
Steve is the Local Government and Trust Engagement Lead at ukactive, where he is tasked with developing and enhancing relations between local authority and trust members to ensure progressive solutions. Steve arrived at ukactive on the back of more than 15 years’ experience within the fitness industry, working on leisure operations, county sports partnerships and as Head of Public Sector Sales with Matrix Fitness UK.