Increasing aquatics revenues

Wednesday 9th May - 15:20-16:05

Swimming is a great all-round form of exercise and remains one of the most popular activities in leisure centres – but pools are expensive to run and, in most facilities, little has changed in the pool-based offering for many years.

This session will explore a variety of ways to increase the revenues generated by your pool. We will explore the value of taking a commercial approach, creating aquatic strategies for your facility that both maximise use of the pool and increase membership numbers.

Speaker:
Duncan Jefford, Director of Sport and Leisure Management at Everyone Active

Speaker:
Martin Symcox, Director of IQL UK and Water Safety Management at Royal Life Saving Society UK