Increasing aquatics revenues

Wednesday 9th May - 15:20-16:05

Swimming is a great all-round form of exercise and remains one of the most popular activities in leisure centres – but pools are expensive to run and, in most facilities, little has changed in the pool-based offering for many years.

This session will explore a variety of ways to increase the revenues generated by your pool. We will explore the value of taking a commercial approach, creating aquatic strategies for your facility that both maximise use of the pool and increase membership numbers.

Duncan Jefford, Director of Sport and Leisure Management at Everyone Active

Martin Symcox, Director of IQL UK and Water Safety Management at Royal Life Saving Society UK