Sessions on Wednesday 17th June 2020

Time Session Stream
09:30 - 10:20 Stick Mobility
Dr Robert Crowley, Chiropractor, RockTape 		Project Move
09:45 - 10:25 Get More Clients Now - how to get more clients without going online Business of Therapy
09:50 - 10:30 How to commercialise and grow your active kids business
Chris Sharman, Managing Director, iKidz Training and Consultancy
Craig Jones, COO, Fit for Sport
Kelly Cooper, Family Product Development Manager, David Lloyd Clubs 		Active Kids
09:55 - 10:35 What Does The Evidence Tell us About the Patellofemoral joint? What does Experience Tell us About the Evidence?
Claire Robertson, Consultant Physiotherapist, Wimbledon Clinics and Founder, Claire Patella 		Evidence Informed Therapy
09:55 - 10:45 Exploring future trends
Steve Scales, Client Services Director, ukactive
David Minton, Managing Director, Leisure DB
Martin Evans, Product and Innovation Director, David Lloyd
David Langridge, Managing Director and Founder, 1FitLife
Mike Dean, Head of Franchise Sales, F45
Lauren Armes, Founder and CEO, Welltodo 		Business of Activity
10:00 - 11:15 Myofascial release for low back pain related to herniated discs and sciatic nerve pain
Rachel Fairweather, Jing Massage
Meghan Mari, Jing Massage 		Bodywork Techniques
10:00 - 10:30 Opening Keynote Address: Tim Hollingsworth, Sport England
Tim Hollingsworth, Chief Executive, Sport England 		Conference
10:05 - 10:45 Understanding how to demonstrate social value Activating the nation
10:15 - 10:55 Session to be advised Therapy in Practice
10:15 - 10:45 Breathwork techniques for peak performance
Martin Petrus, Breathwork Coach 		Wellbeing & Performance
10:35 - 11:20 Activating the nation
Dr Anna Lowe, Programme Manager, National Centre for Sport & Exercise Medicine
Tim Hollingsworth, Chief Executive, Sport England
Dr Mike Brannan, National Lead for Physical Activity, Public Health England
Huw Edwards, CEO, ukactive
Dr Natasha Jones, Vice-President, Faculty of Sport and Exercise Medicine 		Conference
10:40 - 11:10 Top tips on the three best taping techniques for your patients
Daniel Lawrence, Education Director, RockTape UK 		Project Move
10:40 - 11:20 Heart Centred Sales - how to better serve your clients and make more money Business of Therapy
10:50 - 11:30 Generation Z -Engaging teenage girls in physical activity
Jade Harris, Programme Manager, ukactive
Ciara Monahan, Project Lead, Football Beyond Borders
Tanya Martin, Insight Officer, Women in Sport
Jo Ward, Coach Education and Curriculum Manager, Lawn Tennis Association 		Active Kids
10:55 - 11:35 Shoulder: Assessment & Treatment -Getting the basics right
Felicity Thow, The Physio Matters Podcast Team, & Deputy Director of MSKReform
Jo Gibson, Clinical Physiotherapy Specialist, Liverpool Upper Limb Unit 		Evidence Informed Therapy
11:00 - 11:40 Understanding and applying modern marketing channels to your business
Daniel Macaulay, Founder and CEO, Brandwave Marketing
Andrea Dearden, Marketing Director, David Lloyd
Jak Phillips, Global Content Director, Les Mills International 		Business of Activity
11:05 - 11:45 Supporting those with musculoskeletal conditions to be active
Dr Benjamin Ellis, Senior Clinical Policy Advisor, Versus Arthritis
Rhian Horlock, Strategic Programme Manager, Physical Activity, Versus Arthritis 		Activating the nation
11:15 - 11:55 The essential principles of strength and conditioning and how to use them to enhance rehabilitation outcomes
Dr Claire Minshull, Managing Director, Get Back To Sport 		Therapy in Practice
11:15 - 11:55 Optimising mental fitness
Angela Foster, Nutrition Health and Performance Coach , Angela Foster Performance 		Wellbeing & Performance
11:20 - 11:50 Back Pain RockPod Treatment Flow
Dr Robert Crowley, Chiropractor, RockTape 		Project Move
11:30 - 12:45 Tried and tested top tips to kickstart your bodywork business
Tor Davies, Physio turned Founder, Co-Kinetic 		Bodywork Techniques
11:30 - 12:10 Money Mindset! How to make more & keep more in a heart centred way Business of Therapy
11:45 - 12:30 Are fitness professionals really at the heart of the growth of the sector?
Elaine Briggs, Director of Education, Training and Innovation, Future Fit
Tara Dillon, Chief Executive, CIMSPA
Marcus Kingwell, Chief Executive, EMDUK
John Penny, Managing Director, Third Space
Dr Davina Deniszczyc, Medical Director - Primary Care, Nuffield Health 		Conference
11:50 - 12:30 Creating inspiring environments for kids and families to be active
James Foley, Commercial Director, Alliance Leisure
Alina Cooper, Get Set Go
Mark Learnihan, Business Development and Partnership Director, Active Nation
Andy Edwards, Managing Director, Play Revolution 		Active Kids
11:55 - 12:35 Hip: Identify, treat and manage FAI
Dr Paulina Kloskowska, Physiotherapist, Centre for Health and Human Performance 		Evidence Informed Therapy
12:00 - 12:30 Lower Limb Taping for Runners
Daniel Lawrence, Education Director, RockTape UK 		Project Move
12:00 - 12:40 Forward Thinking Gym Design and Layout
Dugald Macgregor, Head of Sales, Origin Fitness
Paul Richardson, Executive Chairman, Gym Shark
Fraser Kennedy, Gym Planner, The Gym Group 		Business of Activity
12:05 - 12:45 Active design: enabling active lives
Steve Densley, Strategic Partnership Manager, Active Design, Active Cheshire 		Activating the nation
12:15 - 12:55 Session to be advised Therapy in Practice
12:15 - 12:45 The future of functional fitness
Kenny Logan, Co-Founder, NFG, & former International Rugby player
Ollie Marchon, Performance Director, NFG 		Wellbeing & Performance
12:20 - 13:00 Build your Reputation. How to become the Go-To Expert in your area Business of Therapy
12:30 - 13:00 Stick Mobility Lunch time flow
Dr Robert Crowley, Chiropractor, RockTape 		Project Move
12:40 - 13:10 Instruments & how to use them in 2020
Mike Grice, Osteopath and Educator, Movement Therapy Clinics 		Project Move
12:45 - 13:15 Keynote Address-Matt Roberts PT Building a brand and staying relevant
Sue Anstiss MBE, CEO and Founder, Promote PR
Matt Roberts, Owner and CEO, Matt Roberts Personal Training 		Conference
12:50 - 13:30 Are we really measuring success?
Matthew Wade, Senior Researcher, ukactive
Danny Melling, Operations Director, Premier Education 		Active Kids
12:55 - 13:35 Elbow:Treating tennis elbow and its associated conditions
Mark Reid, The Physio Matters Podcast Team, & Clinical Lead, Chews Health
Val Jones, Lead Physiotherapist, Sheffield Shoulder & Elbow Unit, Sheffield Teaching Hospital NHS Trust 		Evidence Informed Therapy
13:00 - 13:40 Expanding the skills set in the fitness industry
Paul Swainson, Research and Development Lead, Future Fit
Dan Fallon, Founder, Super You Project 		Business of Activity
13:10 - 13:50 How to use Networking to get more Clients Business of Therapy
13:15 - 13:55 The athletic hip - taking a recreational hockey player from pain to performance
Uzo Ehiogu, Specialist Musculoskeletal Physiotherapist, MSK Rehabilitation 		Therapy in Practice
13:15 - 13:55 Achieving the best gains from rest and recovery
David Osgathorp, Founder, Can Do Health & Fitness, , Human Performance Coach at Red Bull Racing Formula One Team
Hannu Kinnunen, Chief Scientist, Oura Ring 		Wellbeing & Performance
13:30 - 14:15 Do biomechanics matter?
Jack Chew, Managing Director, Chews Health Ltd
Ashley James, Clinical Lead of Occupational Health Physiotherapy Services, IPRS Group
Jo Gibson, Clinical Physiotherapy Specialist, Liverpool Upper Limb Unit
Dr Philip Graham-Smith, Head of Biomechanics and Innovation, Aspire Academy 		Conference
13:50 - 14:30 How to change behaviours in a digital world
Will Roberts, Chief Operating Officer, Youth Sport Trust
Angela Carlin, Lecturer in Exercise and Health (Physiology), Ulster University 		Active Kids
13:55 - 14:35 Wrist and hand: Beyond splints & rest: Evidence informed care of common wrist & hand problems
Deborah Stanton, Hand Therapist, NHS 		Evidence Informed Therapy
14:00 - 14:40 The Practitioner Roadmap. The 3 Phases of a Practitioner Business and what's needed in each Phase to succeed Business of Therapy
14:00 - 14:40 Ingredients to create the ultimate member journey
Jon Nasta, Founder, Retention Solutions Ltd 		Business of Activity
14:05 - 14:45 Whole systems approaches to enabling active lives: Move More Sheffield and Sport England local delivery pilots explored
Dr Katie Shearn, Researcher, Sheffield Hallam University
Chris Perks, Executive Director of Local Delivery, Sport England
Russ Boaler, Consultant, PE, Sport & Physical Activity
Ross McGuigan, Local Pilot Officer, Life Leisure 		Activating the nation
14:15 - 14:55 Exercise for pain relief -how it works and what to do when it doesn't
Daniel Lawrence, Education Director, RockTape UK 		Therapy in Practice
14:15 - 14:45 Eating to reduce your carbon footprint
Anne-Marie O'Shea, Technical Specialist, Nutrition Future Fit 		Wellbeing & Performance
14:30 - 15:45 The Bowen Technique: The ultimate soft tissue manual therapy
Julian Baker, Bowen teacher and therapist, European College of Bowen Studies 		Bodywork Techniques
14:30 - 15:15 What are the opportunities presented by policy to increase physical activity in schools?
Will Roberts, Chief Operating Officer, Youth Sport Trust
Dan Wilson, Director of Development, Yorkshire Sport
Ben Levinson, Head Teacher, Kensington Primary School
Patrice Canavan OBE, Executive Head Teacher, Oaklands School and Raine's Foundation School
Genevieve Mitchell, Sport Policy, governance and delivery, Department for Culture Media and Sport 		Conference
14:30 - 15:30 Strength and Conditioning
Dr Claire Minshull, Managing Director, Get Back To Sport 		Project Move
14:50 - 15:30 Marketing 101: Why online marketing is a waste of time for most practitioners Business of Therapy
15:00 - 15:40 Digital transformation in leisure
Claire Rollins, Head of Commercial, Gladstone 		Business of Activity
15:05 - 15:45 Why fitness operators should start to think health
Duncan Stephenson, Deputy Chief Executive, RSPH
Anthony Crozier, Health & Wellbeing research and development specialist, FutureFit
Dr Steven Mann, Head of Healthy Communities, Places for People Leisure
Stu Stokes, Commercial Director, Refer-All 		Activating the nation
15:10 - 15:50 Session to be advised Therapy in Practice
15:15 - 15:45 Gut health for peak performance
Dr Sammie Gill, Specialist Gastroenterology Dietitian, NHS 		Wellbeing & Performance
15:30 - 16:15 Climate crisis: creating a fitter planet
Dr Russell Seymour, Chief Executive, BASIS
Michael Lloyd, Deputy Stadium Manager, Arsenal Football Club
Jade Boggust, Senior Development Manager, Corporate and Destinations, Engie
Adam Wagner, Marketing and Brand Director, 1Rebel 		Conference
15:40 - 16:30 Customer Service: The Secret to Happy Clients and a Happy Bank Balance Business of Therapy
16:00 - 16:15 MSKReform Welcome and scene set
Felicity Thow, The Physio Matters Podcast Team, & Deputy Director of MSKReform 		MSKReform
16:00 - 16:45 Open Shoulder Surgery?
Dr Robert Crowley, Chiropractor, RockTape
Daniel Lawrence, Education Director, RockTape UK
Mike Grice, Osteopath and Educator, Movement Therapy Clinics 		Project Move
16:00 - 17:15 Introduction to sports and advanced clinical massage workshop: The Jing Method
Rachel Fairweather, Jing Massage
Meghan Mari, Jing Massage 		Bodywork Techniques
16:00 - 16:40 Personalisation and customer experience
David Langridge, Managing Director and Founder, 1FitLife
Yemi Fagbenro, Digital Delivery Architect, Folkem Global Solutions Ltd 		Business of Activity
16:05 - 16:45 The big fight: Tibialis posterior V Peroneus longus -a new insight into ankle sprains management
Paul Hobrough, Physiotherapist, Physio & Therapy 		Therapy in Practice
16:15 - 16:30 Exploring ‘Evidence’ – An intro to MSKR’s Evidence policy priorities MSKReform
16:15 - 16:45 The benefits of yoga and mindfulness for wellbeing
Heather Mason, Founder, The Minded Institute 		Wellbeing & Performance
16:20 - 17:20 Massage Tips for your Tendinopathy Patients
Daniel Lawrence, Education Director, RockTape UK 		Project Move
16:30 - 17:30 Panel discussion – Evidence based practice v practice based evidence​ MSKReform
16:30 - 17:15 Is it good to be dis'connected?
Dr William Bird MBE, GP and CEO, Intelligent Health
Karen Taylor, Director, Deloitte Centre for Health Soluions
Liz Ashall-Payne, CEO and Co-Founder, ORCHA
Lucy Sheehan, Marketing Director, Fitbit 		Conference
16:30 - 17:10 Heart Centred Business: Better Serve Your Clients & Enjoy Greater Success Business of Therapy
17:00 - 17:30 Session to be advised Therapy in Practice
17:00 - 17:30 Pilates conditioning to optimise sporting performance Wellbeing & Performance
17:00 - 17:30 Pilates conditioning to optimise sporting performance
Jo Curran, Pilates Technical Specialist, Future Fit Training 		Wellbeing & Performance
17:30 - 17:55 Clinical keynote – A case for reforming our approach to X MSKReform

Sessions on Thursday 18th June 2020

Time Session Stream
09:30 - 09:50 Stick Mobility Wake up Call
Paul Coker, RockTape UK 		Project Move
09:45 - 10:25 Get More Clients Now - how to get more clients without going online Business of Therapy
09:50 - 10:30 Moving Medicine: Update Health
09:50 - 10:40 Strength training strategies for those with long-term conditions
Dr Anna Lowe, Programme Manager, National Centre for Sport & Exercise Medicine
Dr Tom Maden-Wilkinson, Senior Research Fellow, Sheffield Hallam University
Rachel Young, Neurological Physiotherapist , Sheffield Neuro Physiotherapy and Associate Lecturer, Sheffield Hallam University
Christopher Tuckett, PHE Physical Activity Clinical Champion
Sarah Curgenven, CSP 		Evidence Informed Therapy
10:00 - 10:40 Delivering the best group exercise experience
Sue Wilkie, EMD UK
Israel Rivera, Head of Group Exercise, Virgin Active UK
Michelle Dand, Group Health and Fitness Manager, David Lloyd 		Business of Activity
10:00 - 10:50 Sport Specific Strength and Conditioning -How to enhance performance and reduce injury risk
Andrew Caldwell, Sports Physiotherapist & Sports Performance Consultant 		Project Move
10:00 - 11:15 An integrative manual therapy approach using MFR, STR and trigger point therapy to tackle chronic neck pain, whiplash and headaches
Rachel Fairweather, Jing Massage
Meghan Mari, Jing Massage 		Bodywork Techniques
10:05 - 10:55 Motivation-should you use the carrot or the stick?
Dr Gary Mendoza, Managing Director, Stages of Change 		Activating the nation
10:15 - 10:55 Session to be advised Therapy in Practice
10:15 - 10:45 Workplace wellness: starting with the human spine remedying pain and posture
Cheyne Voss, Physio Director, Ten Health & Fitness 		Wellbeing & Performance
10:30 - 11:15 Prevention better than cure: embedding physical activity in social prescribing
Dr Zoe Williams, RCGP Clinical Champion Physical Activity and Public Health England Physical Activity Champion
Bev Taylor, Senior Programme Manager, Personalised Care, NHS England
Kenny Butler, Head of Health and Wellbeing, ukactive 		Conference
10:40 - 11:20 Heart Centred Sales - how to better serve your clients and make more money Business of Therapy
10:50 - 11:30 Moving Medicine: Paediatrics Health
10:55 - 11:35 Neck Pain: A Multi-modal Approach
Felicity Thow, The Physio Matters Podcast Team, & Deputy Director of MSKReform
Dr Robert Crowley, Chiropractor, RockTape 		Evidence Informed Therapy
11:00 - 11:40 Technology: supporting the physical activity workforce
Paul Swainson, Research and Development Lead, Future Fit
Matt Ford, Creator, Archon
James Russell, Chief Product Officer, My PT Hub
Dave Wright, Creator and CEO , Myzone 		Business of Activity
11:00 - 12:00 Assessing the anterior knee-- why we assess, what are we looking for and how do we identify treatment targets.
Dr Simon Lack, Physiotherapist , Lead (Sports Medicine), Lecturer and Specialist Physiotherapist QMUL and Pure Sports Medicine 		Project Move
11:05 - 11:45 Getting physical activity support right for people with long-term conditions: sharing findings from a national conversation
Dr Anna Lowe, Programme Manager, National Centre for Sport & Exercise Medicine
Pete Thomond, Chief Executive, Clever Together
Suzanne Gardner, National Partnership Lead for Health and Inactivity, Sport England 		Activating the nation
11:15 - 11:55 The role of the diaphragm and pelvic floor in musculoskeletal conditions
Dave O'Sullivan, Consultant Physiotherapist, England Rugby Union 		Therapy in Practice
11:15 - 12:00 Creating a strong and active nation: delivering effective muscle strength and balance training
Dr James Steele, Reseach Director, UKactive and Solent University
Jane McDermott, Healthy Ageing Programme, Centre for Better Ageing
Tom Whittaker, Performance Director Para-Powerlifting, British Weight Lifting 		Wellbeing & Performance
11:30 - 12:30 Keynote Address Conference
11:30 - 12:10 Money Mindset! How to make more & keep more in a heart centred way Business of Therapy
11:45 - 13:00 Oncology Massage -Stretching -What Works Best
Susan Findlay, Director, NLSSM 		Bodywork Techniques
11:50 - 12:30 Moving Medicine: Active Hospital Health
11:55 - 12:35 Back: Evidence informed touch within evidence informed rehab
Steve Nawoor, Deputy Director of Clinical Delivery and Consultant Physiotherapist, Connect Health 		Evidence Informed Therapy
12:00 - 12:40 Restore and rejuvenate: creating a balanced offer for members
Adam Hewitt, Head of Clinical Exercise, Ten Health and Fitness
Caoimhe Bamber, Founder, Digme Fitness
Kay Pennington, Group Aqua Sana Manager, Center Parcs 		Business of Activity
12:05 - 12:45 Using intergenertional connections to get people active
Dr Melrose Stewart, School of Sport, Exercise and Rehabilitation Sciences, University of Birmingham
Ali Goodall, Senior Innovations Manager, Youth Sport Trust
Ivo Gormley, Founder and CEO, GoodGym 		Activating the nation
12:10 - 12:50 Back Pain vs a Chiropractor
Dr Robert Crowley, Chiropractor, RockTape 		Project Move