Keynote Address-Matt Roberts PT Building a brand and staying relevant
Wednesday 17th June 12:45 - 13:15
Fitness industry veteran Matt Roberts has been working with London’s ‘elite’ for over 20 years. Starting out as a high-level athlete, competing and trainman with some of world’s top sportsmen, the entrepreneur, who launched Europe’s first one-to-one training gym aged just 23 in 1995, has utilised his experience and expertise to grow a sustainable fitness empire built on passion and credibility.
In this keynote session Matt will share his journey giving insights into his success - looking at how to build on your knowledge to establish and extend your brand; how to invest in a team who act as an extension of your ‘premium’ values and level of service; latest market trends and how to stay credible and relevant in an ever changing environment.