Keynote Address-Matt Roberts PT Building a brand and staying relevant

Wednesday 17th June 12:45 - 13:15

Fitness industry veteran Matt Roberts has been working with London’s ‘elite’ for over 20 years. Starting out as a high-level athlete, competing and trainman with some of world’s top sportsmen, the entrepreneur, who launched Europe’s first one-to-one training gym aged just 23 in 1995, has utilised his experience and expertise to grow a sustainable fitness empire built on passion and credibility.

In this keynote session Matt will share his journey giving insights into his success - looking at how to build on your knowledge to establish and extend your brand; how to invest in a team who act as an extension of your ‘premium’ values and level of service; latest market trends and how to stay credible and relevant in an ever changing environment.


Sue Anstiss MBE, CEO and Founder at Promote PR


Matt Roberts, Owner and CEO at Matt Roberts Personal Training