Prevention not cure - what is the role of personalised care?

Wednesday 8th May 11:05 - 11:55

Great progress has been made helping people to live longer – yet these may not necessarily be healthier or happier lives. There has been an increase in people living with more complex illnesses and significant health inequalities exist – yet much of this illness could be prevented.

By 2035 two-thirds of adults are expected to be living with multiple health conditions and 17% will have four or more conditions.

With an extra £20.5 billion a year due to be invested in the NHS and a new Long Term Plan, we have a unique opportunity to change the focus to - prevention being better than cure, moving beyond the purely clinical and supporting people to live their lives in a way that matches what matters to them.

There is a growing body of evidence supporting this ‘personalised care’ approach. By supporting people to develop knowledge, skills and confidence to manage their own health and wellbeing – they will experience a better quality of life and will require fewer interventions.

Personalised care can meet people at their point of need – with social prescribing, shared decision making, new partnerships, community based support, patient activation and choice playing a role in helping individuals and families to recognise their own responsibilities for their health and wellbeing.

This session will explore the key characteristics and benefits of personalised care; how to target the ‘root’ causes of poor health and promote the health of the whole individual – rather than one illness; and how can those working in pre-primary, primary, community, social care and the fitness sector best support this vision?


Helen Gilburt, Policy Fellow at The Kings Fund


James Sanderson, Director of Personalised Care at NHS England

Dr Davina Deniszczyc, Medical Director - Primary Care at Nuffield Health

Thomas Kearney, Deputy Chief Allied Health Professions Officer at NHS England

Amina Ali, Head of Evidence and Impact at Rethink Mental Illness