Millennials and Gen Z: preparing for the next generation of gym user
Thursday 18th June 15:50 - 16:30
According to recent research Gen Zers and Millennials are already open to the idea of being active – making them the perfect target. Research shows that time, motivation and value for money are their most important pinch points. Having had smart phones from an early age this digitally savvy generation are influenced by Instagram, bloggers and professional athletes and brands – and are well informed and fitness aware. So how can we best tailor marketing strategies that engage and how do we create offerings that appeal, at the right cost?