Driving the growth of group exercise

Thursday 9th May 14:55 - 15:35

Group exercise is ranked as one of the UK’s top five ways to stay healthy, and its popularity continues to grow with 1 million more weekly participants in 2018, than 2016. The variety of formats, availability and excellence in instruction underpins this growth and popularity. This session will highlight the value of group exercise to industry, the motivations in group environments and discuss the key steps for delivering a strong, innovative group exercise proposition.

Chair

Emma Forward, Chief Operating Officer at EMD UK

Understanding motivation in group environments

Speaker

Steve Tansey, Head of Research and Development at Les Mills UK

Understanding the value of group exercise and tips for effective delivery

Speaker

Emma Forward, Chief Operating Officer at EMD UK