Creating products and services for older adults

Thursday 9th May 10:55 - 11:35

In the UK we have an ageing population, by 2030 27% of the population will be 65+. With more 65+ adults than 16-24 year olds, if we are to avoid a major social care crisis older adults must be persuaded to be more active. Older adults represent a considerable untapped opportunity for the health and fitness industry. This session will explore their behaviours and habits, and how to engage and support those seeking to be active in older life.


Jon Hulks, Public Affairs and Policy Manager at ukactive

Understanding your audience – what does the data tell us


Utku Toprakseven, Director of Sport Intelligence at 4Global and Datahub

What the insight tells us: how to support older adults to be active


Rebecca Barnham, Development Manager at Age UK

The challenges of creating a club focused on the older market


Chris Lane, Chief Executive at Lanes Health Club