Capitalising on the disruption of technology: the role of virtual technology on site

Thursday 9th May 11:55 - 12:35

A key reason why people join fitness facilities is to get results and be motivated. We know personal connection, and specifically group workouts, are a huge motivational force. Delivering inspiring, quality, and consistent experiences is critical.

But with the continued disruption of technology, more members are now working out on their own time with 51% of people using paid alternatives to multipurpose facilities including at home workouts. But facilities have an opportunity to become more agile inside their clubs through virtual programming and leveraging technology for engagement.

In this session discover how to maximise your studio assets and engage more members using virtual technology, as well as finding the right balance between virtual and live classes with programmes such as HIIT and Cycle. We will also reveal how home exercise can complement gym participation and how facilities can use this as a gateway to live class attendance.


Charlie Banfield, National Commercial Manager - Group Exercise & Fitness Programming at Nuffield Health

Natalie Prescott, Key Accounts Manager at Les Mills UK