Virtual coaching: the future of wellbeing and fitness?

Wednesday 8th May 14:55 - 15:35

With increasingly busy lives consumers have a growing appetite for convenience, speed and simplicity - relying on smart phones or tablets to get things done. This has given rise to virtual coaching, providing online and/or app based personalised plans aligned to specific wellbeing and fitness goals. What are the current and future market trends, where do the opportunities and threats for the wellbeing and fitness sector lie, and how can the sector engage new clients? Which blend of technologies (including AI and machine learning) will support development and what does this mean for behaviour change? This session will explore and share insights on the role of virtual coaching in wellbeing and fitness.


Dr. Ken van Someren, Director at KvS Performance


Professor Steve Haake, Professor of Sports Engineering at Sheffield Hallam University

Simon Shepard, Chief Executive at Optima-life