Virtual coaching: the future of wellbeing and fitness?

Wednesday 8th May 14:55 - 15:35

With increasingly busy lives consumers have a growing appetite for convenience, speed and simplicity - relying on smart phones or tablets to get things done. This has given rise to virtual coaching, providing online and/or app based personalised plans aligned to specific wellbeing and fitness goals. What are the current and future market trends, where do the opportunities and threats for the wellbeing and fitness sector lie, and how can the sector engage new clients? Which blend of technologies (including AI and machine learning) will support development and what does this mean for behaviour change? This session will explore and share insights on the role of virtual coaching in wellbeing and fitness.

Dr. Ken van Someren, Director at KvS Performance

Business of Activity - day 1 - Virtual coaching: the future of wellbeing and fitness?

Ken is Director of KvS Performance Ltd. and an expert consultant in human health and performance.

KvS Performance Ltd. helps clients in sport and business achieve success through strategy, culture and innovation, and delivers new product innovation in the health, wellness & fitness sector.

Previously, Ken led the GSK Human Performance Lab, an innovation centre dedicated to exploring the limits of human performance and driving innovation in healthcare. Ken was Director of Sports Sciences at the English Institute of Sport (EIS), leading sport science support to British sports and athletes through the London 2012 Olympic & Paralympic Games.

Ken has a PhD in Sport & Exercise Physiology, is a Visiting Professor at Northumbria University and St. Mary’s University, and is a Fellow of the British Association of Sport and Exercise Sciences (FBASES).

Professor Steve Haake, Professor of Sports Engineering at Sheffield Hallam University