Personalisation and customer experience
Wednesday 17th June 16:00 - 16:40
Advances in cyber technology have enabled personalisation to be taken to a whole new level. Through gathering data and analytics every business now has the opportunity to invest in understanding their customer, as well as predict customer behaviours before they happen. But without engaging personalised content and the knowledge to provide customers with a completely seamless experience, data and analytics become ineffective.
In this presentation we will introduce you to the art of the possible in technology today, show examples of personalisation through the use of engaging content.