Making a success of your business: the role of technology

Wednesday 8th May 10:55 - 11:35

Creating a sustainable fitness business requires a combination of technical and business skills – and as technology continues to evolve at pace, alongside growing customer expectations – businesses need to understand the value technology can add in terms of customer experience and new revenue streams. This session provides a step by step guide to the latest approaches to technology - helping to gain and retain customers.

We will share an understanding of customer expectations, engagement strategies which maintain motivation and long term commitment to an active life style; how technology improves customer experience helping members get the best results; how barriers can be overcome to reach new prospects; and why buy in from staff and achieving the right balance between staff and technology is so important.

Chair

Guy Griffiths, Managing Director at GG Fit

How technology and innovation demonstrably improves business, finance and the quality of lives

Speaker

Ben Stancombe, National Fitness Strategic Lead at Parkwood Leisure

Using technology in a boutique setting to offer members effective, fun, and intelligent training solutions

Speaker

Steve Watts at Allied Leisure Group

Making technology a success through member and staff engagement

Speaker

Guy Griffiths, Managing Director at GG Fit