Making a success of your business: the role of technology
Wednesday 8th May 10:55 - 11:35
Creating a sustainable fitness business requires a combination of technical and business skills – and as technology continues to evolve at pace, alongside growing customer expectations – businesses need to understand the value technology can add in terms of customer experience and new revenue streams. This session provides a step by step guide to the latest approaches to technology - helping to gain and retain customers.
We will share an understanding of customer expectations, engagement strategies which maintain motivation and long term commitment to an active life style; how technology improves customer experience helping members get the best results; how barriers can be overcome to reach new prospects; and why buy in from staff and achieving the right balance between staff and technology is so important.