Unleash the value of your PT team

Wednesday 8th May 12:55 - 13:35

How much revenue could your PT team add to your bottom line? What should you, as a gym owner, do? Look at your PTs as an asset, not 'tenants'.

When Personal Trainer are empowered you attract the best, immediately accessing loyal clients, and developing a team culture capable of increasing the reach and profitability of your brand.

By empowering your PTs, you’ll help them achieve their career goals: Engaged and productive PTs at 80% capacity within a 37.5 hour week, at £30 per hour, earn £45k pa, whilst the benefits to you, the gym owner, can be significantly more.

This session covers - how to attract the best PTs; using your PTs to increase membership sales; incentivising your PTs to engage your members; your brand, and how your PTs can drive awareness; data & analytics, understanding the impact of the PT team on your ROI; IR35 compliance; the size of the opportunity and much, much more.


Megan Sowney, Commercial Director at fibodo


Anthony Franklin, Chief Executive at fibodo

Andy Sutch, Former Regional Director of London for Sport England and board member of London Sport

Marcus Kingwell, Chief Executive at EMDUK