Creating the spaces that customers want
Wednesday 8th May 13:55 - 14:35
Not so long ago the average gym was a large room with rows of cardio machines flanked by a weight and strength area. Fast forward 5 years and they’re smaller, non-membership, class-led with boutique interiors. The gym has become a highly social space - with millennials treating the gym as a place to connect, reinforce their identity and form communities.
In an increasingly competitive market, gym design must stand out and provide a destination and unique tailored experiences from arrival, to work out to departure – the design must reinforce the product and brand, by creating an environment that encourages social encounters.