Creating the spaces that customers want

Wednesday 8th May 13:55 - 14:35

Not so long ago the average gym was a large room with rows of cardio machines flanked by a weight and strength area. Fast forward 5 years and they’re smaller, non-membership, class-led with boutique interiors. The gym has become a highly social space - with millennials treating the gym as a place to connect, reinforce their identity and form communities.

In an increasingly competitive market, gym design must stand out and provide a destination and unique tailored experiences from arrival, to work out to departure – the design must reinforce the product and brand, by creating an environment that encourages social encounters.


Phil Waind, Director at Waind Gohil and Potter Architects

Jason De Savary, Chief Executive at CoreCollective