Creating an effective digital marketing strategy

Wednesday 8th May 09:55 - 10:35

The right digital marketing strategy can create unique opportunities to spread brand awareness, promote products and services, and build valuable relationships. In order to create the right strategy we must truly understand our target audience - how can we better understand new and existing audiences. What is the role of collaboration in extending you marketing reach and budget – where are influencers and brands winning? And what are the current trends – how can we use this knowledge to build communities and create experiences.

This session will provide practical advice on the latest trends and digital channels; how to approach your digital strategy; and where and how to focus your time – with real life examples.

Chair

Daniel Macaulay, Managing Director at Brandwave Marketing

Steps to buildings an effective digital strategy and how to plug into the latest digital trends

Speaker

Daniel Macaulay, Managing Director at Brandwave Marketing

The roleof collaboration and partnerships for effective digital strategies

Speaker

Eamon Lloyd, Head of Partnerships at Gympass

Evolving group fitness with digital marketing strategies

Speaker

Dave Sibley, UK/Europe Managing Director at Zumba