Building a brand: standing out from the crowd

Wednesday 8th May 16:55 - 17:30

The booming health and fitness sector is a competitive and crowded marketplace. If businesses are to stand out they must have a clear marketing strategy, including a brand positioning that differentiates them from the competition. Positioning is about how to cut through the clutter and get a clear message into the mind of the target customer. It’s about finding the perfect place for your brand to live, in between what your company does, what the customer wants and where the competition plays. A brand’s entire marketing strategy should flow from that clear positioning, to maximise impact and sales. How can ambitious companies create a strong positioning to set themselves up for success? This session will give a step by step guide to brand positioning strategies using real life industry examples.

Chair

Eddie May, Managing Director at Overdog Marketing

Step by step guide to brand positioning

Speaker

Eddie May, Managing Director at Overdog Marketing

Expert brand positioning panel

Speaker

Claire Burlison, Founder and Brand Director at Clubbercise

Caoimhe Bamber, Founder at Digme Fitness