Building a brand: standing out from the crowd
Wednesday 8th May 16:55 - 17:30
The booming health and fitness sector is a competitive and crowded marketplace. If businesses are to stand out they must have a clear marketing strategy, including a brand positioning that differentiates them from the competition. Positioning is about how to cut through the clutter and get a clear message into the mind of the target customer. It’s about finding the perfect place for your brand to live, in between what your company does, what the customer wants and where the competition plays. A brand’s entire marketing strategy should flow from that clear positioning, to maximise impact and sales. How can ambitious companies create a strong positioning to set themselves up for success? This session will give a step by step guide to brand positioning strategies using real life industry examples.