The business of physical activity
As financial pressures continue to mount across every sector, commercial and non-commercial operators, sport, leisure and physical activity providers must ensure their businesses are performing as efficiently and effectively as possible.
That not only means cost-saving, asset management and wise investment. It also means delivering a service that’s attractive to customers and potential customers: on-trend, marketed well, delivering value for money and achieving high levels of customer satisfaction. It means exploring new routes to market, new opportunities to reach more people. And it means acknowledging evolution in the competitive environment, responding to changes and innovations not only among fitness providers but also in the technological world and among consumers themselves.
Elevate’s business seminars see industry experts providing insights into the trends shaping the sector, how to get the attention of the investment community, and how to use the data your business gathers, as well as practical sessions on topics including marketing, social media, cost-savings, staffing and many more. There will also be an afternoon dedicated to aquatics and pool operation.
Who should attend?
Those delivering physical activity in the community; local authorities; leisure operators (private and public); leisure trusts; gyms; hoteliers; outdoor activity providers; sports clubs; Local Enterprise Groups.
Wednesday 9th May
The future of fitness: Trends and innovations
The 'how to' of social media
Delivering a successful sports facility project – a ‘how to’ guide
Getting the attention of the investment community
Bringing the costs of pool operation under control
Increasing aquatics revenues
Why public pools should be made available for aquatic therapy
Thursday 10th May
Making savings the no risk way
Here’s how you really make money from personal training
Creating an experience
Getting the most from your staff
Using data effectively
Understanding the millennial mindset