THE BUSINESS OF PHYSICAL ACTIVITY

The UK health and fitness industry is booming, with the value of the market exceeding £5bn, and gym memberships at record highs seeing UK memberships breaking the 10 million mark.

With the rise of the at-home fitness revolution, boutique studios and tech-enabled fitness, how can operators and PTs continue to provide more than just gyms and what experiences and technology will provide the right opportunities for creativity and growth?

As the sector continues to enjoy a golden period of growth the Elevate business programme seeks to explore the continued opportunities for the sectors expansion – with practical sessions exploring marketing, membership retention, customer experience, the rise of health and wellbeing, data, innovation and technology advancements.

Full programme coming soon