The business of physical activity

Sponsored by eGYMSponsored by eGYM and supported by CIMSPA

As financial pressures continue to mount across every sector, commercial and non-commercial operators, sport, leisure and physical activity providers must ensure their businesses are performing as efficiently and effectively as possible.

That not only means cost-saving, asset management and wise investment. It also means delivering a service that’s attractive to customers and potential customers: on-trend, marketed well, delivering value for money and achieving high levels of customer satisfaction. It means exploring new routes to market, new opportunities to reach more people. And it means acknowledging evolution in the competitive environment, responding to changes and innovations not only among fitness providers but also in the technological world and among consumers themselves.

Supported by CIMSPA

Elevate’s business seminars see industry experts providing insights into the trends shaping the sector, how to get the attention of the investment community, and how to use the data your business gathers, as well as practical sessions on topics including marketing, social media, cost-savings, staffing and many more. There will also be an afternoon dedicated to aquatics and pool operation.

Who should attend?

Those delivering physical activity in the community; local authorities; leisure operators (private and public); leisure trusts; gyms; hoteliers; outdoor activity providers; sports clubs; Local Enterprise Groups.

Wednesday 9th May

Time Session
10:00-10:30 The future of fitness: Trends and innovations
11:00-11:40 The 'how to' of social media
12:10-12:40 Delivering a successful sports facility project – a ‘how to’ guide
13:10-13:50 Getting the attention of the investment community
14:20-14:50 Bringing the costs of pool operation under control
15:20-16:05 Increasing aquatics revenues
16:35-17:15 Why public pools should be made available for aquatic activity

Thursday 10th May

Time Session
09:50-10:25 Making savings the no risk way
10:40-11:20 Here’s how you really make money from personal training
11:50-12:30 Creating an experience
13:00-13:40 Getting the most from your staff
14:00-14:30 Understanding the millennial mindset
15:00-16:00 Using data effectively