THE BUSINESS OF PHYSICAL ACTIVITY

The UK health and fitness industry is booming, with the value of the market exceeding £5bn, and gym memberships at record highs seeing UK memberships breaking the 10 million mark.

With the rise of the at-home fitness revolution, boutique studios and tech-enabled fitness, how can operators and PTs continue to provide more than just gyms and what experiences and technology will provide the right opportunities for creativity and growth?

As the sector continues to enjoy a golden period of growth the Elevate business programme seeks to explore the continued opportunities for the sectors expansion – with practical sessions exploring marketing, membership retention, customer experience, the rise of health and wellbeing, data, innovation and technology advancements.

Sessions on Wednesday 17th June 2020

Time Session Stream
09:55 - 10:45 Exploring future trends
Steve Scales, Client Services Director, ukactive
David Minton, Managing Director, Leisure DB
Martin Evans, Product and Innovation Director, David Lloyd
David Langridge, Managing Director and Founder, 1FitLife
Mike Dean, Head of Franchise Sales, F45
Lauren Armes, Founder and CEO, Welltodo
Business of Activity
11:00 - 11:40 Understanding and applying modern marketing channels to your business
Daniel Macaulay, Founder and CEO, Brandwave Marketing
Andrea Dearden, Marketing Director, David Lloyd
Jak Phillips, Global Content Director, Les Mills International
Business of Activity
12:00 - 12:40 Forward Thinking Gym Design and Layout
Dugald Macgregor, Head of Sales, Origin Fitness
Paul Richardson, Executive Chairman, Gym Shark
Fraser Kennedy, Gym Planner, The Gym Group
Business of Activity
13:00 - 13:40 Expanding the skills set in the fitness industry
Paul Swainson, Research and Development Lead, Future Fit
Dan Fallon, Founder, Super You Project
Business of Activity
14:00 - 14:40 Ingredients to create the ultimate member journey
Jon Nasta, Founder, Retention Solutions Ltd
Business of Activity
15:00 - 15:40 Digital transformation in leisure
Claire Rollins, Head of Commercial, Gladstone
Business of Activity
16:00 - 16:40 Personalisation and customer experience
David Langridge, Managing Director and Founder, 1FitLife
Yemi Fagbenro, Digital Delivery Architect, Folkem Global Solutions Ltd
Business of Activity

Sessions on Thursday 18th June 2020

Time Session Stream
10:00 - 10:40 Delivering the best group exercise experience
Sue Wilkie, EMD UK
Israel Rivera, Head of Group Exercise, Virgin Active UK
Michelle Dand, Group Health and Fitness Manager, David Lloyd
Business of Activity
11:00 - 11:40 Technology: supporting the physical activity workforce
Paul Swainson, Research and Development Lead, Future Fit
Matt Ford, Creator, Archon
James Russell, Chief Product Officer, My PT Hub
Dave Wright, Creator and CEO , Myzone
Business of Activity
12:00 - 12:40 Restore and rejuvenate: creating a balanced offer for members
Adam Hewitt, Head of Clinical Exercise, Ten Health and Fitness
Caoimhe Bamber, Founder, Digme Fitness
Kay Pennington, Group Aqua Sana Manager, Center Parcs
Business of Activity
13:00 - 13:40 Exploring cross border opportunities in European health and fitness
Nigel Bland, Corporate Finance Advisory Leisure Team Lead, Deloitte
Alicia Whistlecroft, Assistant Director, Corporate Finance Advisory, Deloitte UK
James Hurrell, Partner, Bridges Fund Management
Marc Diaper, Chief Executive, GymBox
Business of Activity
14:00 - 14:40 Creating a boutique experience in a big box
Duncan Jefford, Director of Sport and Leisure Management, Everyone Active
Business of Activity
14:55 - 15:35 How to develop a successful customer feedback strategy
Guy Griffiths, Managing Director, GG Fit
Paul Roberts, CEO and Co-Founder, MyCustomerLens
Fraser Mackensie, Precor
Business of Activity
15:50 - 16:30 Millennials and Gen Z: preparing for the next generation of gym user
Laura Dumbleton, Senior Research Manager, YouthSight
Carl McCartney, Customer Experience Director, Les Mills UK
Rob Lander, Founder and CEO, Fisikal
Richard Carroll, Senior Brand Manager, Third Space
Business of Activity