The Business of Physical Activity

Sponsored by eGYM and supported by CIMSPA

As financial pressures continue to mount, this stream looks at how leisure businesses can perform as efficiently and effectively as possible.

Sponsored by eGYM






Sessions on Wednesday 8th May 2019

Time Session Stream
09:55 - 10:35 Creating an effective digital marketing strategy
Daniel Macaulay, Founder and CEO, Brandwave Marketing
Eamon Lloyd, Head of Partnerships, Gympass
Dave Sibley, UK/Europe Managing Director, Zumba
Business of Activity
10:55 - 11:35 Making a success of your business: the role of technology
Guy Griffiths, Managing Director, GG Fit
Ben Stancombe, National Fitness Strategic Lead, Parkwood Leisure
Steve Watts, Allied Leisure Group
Business of Activity
11:55 - 12:35 Fitness and franchising
Catriona Berry, The British Franchise Association
Stuart Broster, Chief Executive, Anytime Fitness
Neil Randall, Director of Sales and Marketing, Anytime Fitness
Max Henderson, Chief Executive , Hotpod Yoga
Business of Activity
12:55 - 13:35 Unleash the value of your PT team
Megan Sowney, Commercial Director, fibodo
Anthony Franklin, Chief Executive, fibodo
Andy Sutch, Former Regional Director of London for Sport England and board member of London Sport
Marcus Kingwell, Chief Executive, EMDUK
Business of Activity
13:55 - 14:35 Creating the spaces customers want
Phil Waind, Director , Waind Gohil and Potter Architects
Heloise Nangle, Ambassador for Lululemon, Tenzing and Fresh fitness food, COO Core Collective
Shaun Wilson, Director , KNEKTD LTD
Business of Activity
14:55 - 15:35 Virtual coaching: the future of wellbeing and fitness?
Dr. Ken van Someren, Director, KvS Performance
Professor Steve Haake, Professor of Sports Engineering, Sheffield Hallam University
Simon Shepard, Chief Executive, Optima-life
Business of Activity
15:55 - 16:35 Digitisation of physical activity and participation
Richard Norris, OpenActive Programme Lead, Open Data Institute
Conor Barry, Strategy and Innovation Lead, Public Health England
Anthony Franklin, Chief Executive, fibodo
Business of Activity
16:55 - 17:30 Building a brand: standing out from the crowd
Eddie May, Managing Director , Overdog Marketing
Claire Burlison, Founder and Brand Director , Clubbercise
Caoimhe Bamber, Founder, Digme Fitness
Business of Activity

Sessions on Thursday 9th May 2019

Time Session Stream
10:05 - 10:35 The future of fitness: trends and innovations
Liz Terry, CEO, Leisure Media
Business of Activity
10:55 - 11:35 Creating products and services for older adults
Jon Hulks, Public Affairs and Policy Manager, ukactive
Ed Hubbard, Principal Consultant, 4global Consulting
Rebecca Barnham, Project Manager – Wellbeing Services Division, Age UK
Tom Austin, Sales Manager, Lanes Health Clubs
Business of Activity
11:55 - 12:35 Capitalising on the disruption of technology: the role of virtual technology on site
Charlie Banfield, National Commercial Manager - Group Exercise & Fitness Programming, Nuffield Health
Natalie Prescott, Key Accounts Manager, Les Mills UK
Business of Activity
12:55 - 13:35 Inclusivity: preparing the workforce
Tara Dillon, Chief Executive, CIMSPA
Hilary Farmiloe, InstructAbilty National Manager, Aspire
Professor Brett Smith, Head of Research School of Sport, Exercise and Rehabilitation Sciences , University of Birmingham
Richard Millard, Partnerships Director , Places for People
Business of Activity
13:55 - 14:35 Innovative approaches to big builds
Emma Osmundsen, Chartered Surveyor/Director (development), Exeter City Council
Stephen Parker, National Leisure Team, Willmott Dixon
Nick Mennell, National Leisure Team, Willmott Dixon
Business of Activity
14:55 - 15:35 Driving the growth of group exercise
Emma Forward, Chief Operating Officer , EMD UK
Steve Tansey, Head of Research and Development, Les Mills UK
Business of Activity
15:55 - 16:30 The changing shape of personal training: Is 'results-based fitness' outdated?
Tom Knight, Chairman, fibodo
Paul Swainson, Research and Development Lead, Future Fit
Craig O'Toole, Head Honcho, ManAlive
Business of Activity

Sessions on Wednesday 17th June 2020

Time Session Stream
09:55 - 10:45 Exploring future trends
Steve Scales, Client Services Director, ukactive
David Minton, Managing Director, Leisure DB
Martin Evans, Product and Innovation Director, David Lloyd
David Langridge, Managing Director and Founder, 1FitLife
Mike Dean, Head of Franchise Sales, F45
Lauren Armes, Founder and CEO, Welltodo
Business of Activity
11:00 - 11:40 Understanding and applying modern marketing channels to your business
Daniel Macaulay, Founder and CEO, Brandwave Marketing
Andrea Dearden, Marketing Director, David Lloyd
Jak Phillips, Global Content Director, Les Mills International
Business of Activity
12:00 - 12:40 Forward Thinking Gym Design and Layout
Dugald Macgregor, Head of Sales, Origin Fitness
Paul Richardson, Executive Chairman, Gym Shark
Fraser Kennedy, Gym Planner, The Gym Group
Business of Activity
13:00 - 13:40 Expanding the skills set in the fitness industry
Paul Swainson, Research and Development Lead, Future Fit
Dan Fallon, Founder, Super You Project
Business of Activity
14:00 - 14:40 Restore and rejuvenate: creating a balanced offer for members
Adam Hewitt, Head of Clinical Exercise, Ten Health and Fitness
Business of Activity
14:00 - 14:40 Ingredients to create the ultimate member journey
Jon Nasta, Founder, Retention Solutions Ltd
Business of Activity
15:00 - 15:40 Digital transformation in leisure
Claire Rollins, Head of Commercial, Gladstone
Business of Activity
16:00 - 16:40 Personalisation and customer experience
David Langridge, Managing Director and Founder, 1FitLife
Yemi Fagbenro, Digital Delivery Architect, Folkem Global Solutions Ltd
Business of Activity

Sessions on Thursday 18th June 2020

Time Session Stream
10:00 - 10:40 Delivering the best group exercise experience
Sue Wilkie, EMD UK
Israel Rivera, Head of Group Exercise, Virgin Active UK
Michelle Dand, Group Health and Fitness Manager, David Lloyd
Business of Activity
11:00 - 11:40 Technology: supporting the physical activity workforce
Paul Swainson, Research and Development Lead, Future Fit
Matt Ford, Creator, Archon
James Russell, Chief Product Officer, My PT Hub
Dave Wright, Creator and CEO , Myzone
Business of Activity
12:00 - 12:40 Restore and rejuvenate: creating a balanced offer for members
Adam Hewitt, Head of Clinical Exercise, Ten Health and Fitness
Caoimhe Bamber, Founder, Digme Fitness
Kay Pennington, Group Aqua Sana Manager, Center Parcs
Business of Activity
13:00 - 13:40 Exploring recent M & A trends in European health and fitness
Nigel Bland, Deloitte
Alicia Whistlecroft, Assistant Director, Corporate Finance Advisory, Deloitte UK
Business of Activity
14:00 - 14:40 Blurring the lines-between work, leisure, retail and fitness Business of Activity
14:55 - 15:35 How to develop a successful customer feedback strategy
Guy Griffiths, Managing Director, GG Fit
Paul Roberts, CEO and Co-Founder, MyCustomerLens
Fraser Mackensie, Company Fitness Manager, KA Leisure
Business of Activity
15:50 - 16:30 Millenials and Gen Z: preparing for the next generation of gym user
Laura Dumbleton, Senior Research Manager, YouthSight
Carl McCartney, Customer Experience Director, Les Mills UK
Rob Lander, Founder and CEO, Fisikal
Richard Carroll, Senior Brand Manager, Third Space
Business of Activity