The Business of Physical Activity

Sponsored by eGYM and supported by CIMSPA

As financial pressures continue to mount, this stream looks at how leisure businesses can perform as efficiently and effectively as possible.

Sponsored by eGYM






Sessions on Wednesday 8th May 2019

Time Session Stream
09:55 - 10:35 Creating an effective digital marketing strategy
Daniel Macaulay, Managing Director, Brandwave Marketing
Eamon Lloyd, Head of Partnerships, Gympass
Dave Sibley, UK/Europe Managing Director, Zumba
Business of Activity
10:55 - 11:35 Making a success of your business: the role of technology
Guy Griffiths, Managing Director, GG Fit
Ben Stancombe, National Fitness Strategic Lead, Parkwood Leisure
Steve Watts, Allied Leisure Group
Business of Activity
11:55 - 12:35 Fitness and franchising
Catriona Berry, The British Franchise Association
Neil Randall, Director of Sales and Marketing, Anytime Fitness
Max Henderson, Chief Executive , Hotpod Yoga
Business of Activity
12:55 - 13:35 Unleash the value of your PT team
Megan Sowney, Commercial Director, fibodo
Anthony Franklin, Chief Executive, fibodo
Andy Sutch, Former Regional Director of London for Sport England and board member of London Sport
Marcus Kingwell, Managing Director, AoC
Business of Activity
13:55 - 14:35 Creating the spaces customers want
Phil Waind, Director , Waind Gohil and Potter Architects
Heloise Nangle, Ambassador for Lululemon, Tenzing and Fresh fitness food, COO Core Collective
Shaun Wilson, Director , KNEKTD LTD
Business of Activity
14:55 - 15:35 Virtual coaching: the future of wellbeing and fitness?
Dr. Ken van Someren, Director, KvS Performance
Professor Steve Haake, Professor of Sports Engineering, Sheffield Hallam University
Simon Shepard, Chief Executive, Optima-life
Business of Activity
15:55 - 16:35 Digitisation of physical activity and participation
Richard Norris, OpenActive Programme Lead, Open Data Institute
Conor Barry, Strategy and Innovation Lead, Public Health England
Anthony Franklin, Chief Executive, fibodo
Business of Activity
16:55 - 17:30 Building a brand: standing out from the crowd
Eddie May, Managing Director , Overdog Marketing
Claire Burlison, Founder and Brand Director , Clubbercise
Caoimhe Bamber, Founder, Digme Fitness
Business of Activity

Sessions on Thursday 9th May 2019

Time Session Stream
10:05 - 10:35 The future of fitness: trends and innovations
Liz Terry, CEO, Leisure Media
Business of Activity
10:55 - 11:35 Creating products and services for older adults
Jon Hulks, Public Affairs and Policy Manager, ukactive
Ed Hubbard, Principal Consultant, 4global Consulting
Rebecca Barnham, Project Manager – Wellbeing Services Division, Age UK
Tom Austin, Sales Manager, Lanes Health Clubs
Business of Activity
11:55 - 12:35 Capitalising on the disruption of technology: the role of virtual technology on site
Charlie Banfield, National Commercial Manager - Group Exercise & Fitness Programming, Nuffield Health
Natalie Prescott, Key Accounts Manager, Les Mills UK
Business of Activity
12:55 - 13:35 Inclusivity: preparing the workforce
Tara Dillon, Chief Executive, CIMSPA
Hilary Farmiloe, InstructAbilty National Manager, Aspire
Professor Brett Smith, Head of Research School of Sport, Exercise and Rehabilitation Sciences , University of Birmingham
Richard Millard, Partnerships Director , Places for People
Business of Activity
13:55 - 14:35 Innovative approaches to big builds
Emma Osmundsen, Chartered Surveyor/Director (development), Exeter City Council
Stephen Parker, National Leisure Team, Willmott Dixon
Nick Mennell, National Leisure Team, Willmott Dixon
Business of Activity
14:55 - 15:35 Driving the growth of group exercise
Emma Forward, Chief Operating Officer , EMD UK
Steve Tansey, Head of Research and Development, Les Mills UK
Business of Activity
15:55 - 16:30 The changing shape of personal training: Is 'results-based fitness' outdated?
Tom Knight, Chairman, fibodo
Paul Swainson, Research and Development Lead, Future Fit
Craig O'Toole, Head Honcho, ManAlive
Business of Activity