Digitisation of physical activity and participation

Wednesday 8th May 15:55 - 16:35

By digitalising sport and physical activity we have the potential to attract more customers and make booking easier. And the data can be used to help us better understand our audience and tailor services.

This session will focus on how digitisation can help people find and book services -reaching more people, increasing engagement and encouraging more people to get active; explore the benefits of open data for both industry and the public; and how data can tell us about our audience. How will digitisation and data help to revolutionise the sector?

Open date- helping more people get more active


Richard Norris, OpenActive Programme Lead at Open Data Institute

Conor Barry, Strategy and Innovation Lead at Public Health England

The truth about Open Data and its value


Anthony Franklin, Chief Executive at fibodo